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href="/zh/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbuy-now-pay-later&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbuy-now-pay-later&amp;signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container 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src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/buy-now-pay-later"/><meta itemProp="dateModified" content="2024-11-13T13:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/新手上路" class="no-underline hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">什么是先买后付？6家最佳先买后付提供商</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">先买后付计划越来越受欢迎，也越来越容易获得。以下是你需要了解的有关先买后付的所有信息。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2024年11月13日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/buy_20now_20pay_20later.jpg?v=1731591753&amp;originalWidth=1848&amp;originalHeight=782" alt="渐变咖啡杯，带有时钟图标、价格和购物车图标，表示先买后付" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/buy_20now_20pay_20later.jpg?v=1731591753&amp;originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/buy_20now_20pay_20later.jpg?v=1731591753&amp;originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/buy_20now_20pay_20later.jpg?v=1731591753&amp;originalWidth=1848&amp;originalHeight=782&amp;width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/buy_20now_20pay_20later.jpg?v=1731591753&amp;originalWidth=1848&amp;originalHeight=782&amp;width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/buy_20now_20pay_20later.jpg?v=1731591753&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/buy_20now_20pay_20later.jpg?v=1731591753&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/buy_20now_20pay_20later.jpg?v=1731591753&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/buy_20now_20pay_20later.jpg?v=1731591753&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/buy_20now_20pay_20later.jpg?v=1731591753&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">什么是先买后付（BNPL）？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">先买后付是如何运作的？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">BNPL为何如此受欢迎？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">接受先买后付支付的优点</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">6个最佳先买后付应用</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">寻找BNPL提供商时需考虑的6个事项</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">如何推广BNPL并提高平均订单价值</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#8">先买后付的替代方案</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#9">先买后付常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbuy-now-pay-later&amp;signup_types%5B%5D=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">开始免费试用<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&amp;_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&amp;_h2]:text-t4 [&amp;_h2]:mt-12 [&amp;_h2]:mb-6 [&amp;_h2]:text-black [&amp;_h2]:font-medium [&amp;_.heading--2]:text-t5 [&amp;_.heading--2]:text-black [&amp;_.heading--2]:font-aktivgroteskextended [&amp;_.heading--2]:mb-6 [&amp;_.heading--2]:font-medium [&amp;_h3]:text-t5 [&amp;_h3]:mt-12 [&amp;_h3]:mb-4 [&amp;_h3]:text-black [&amp;_h4]:text-t6 [&amp;_h4]:mt-12 [&amp;_h4]:mb-4 [&amp;_h4]:text-black [&amp;_h5]:text-t7 [&amp;_p]:mb-6 [&amp;_hr]:mb-6 [&amp;_a]:text-black [&amp;_a]:font-medium [&amp;_a]:underline [&amp;_a:hover]:no-underline [&amp;_sup_a]:no-underline [&amp;_sup_a:hover]:underline [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline [&amp;_a&gt;img]:mt-3 [&amp;_a&gt;img]:mb-8 [&amp;_a&gt;img]:h-[revert-layer] [&amp;_img]:my-12 [&amp;_a&gt;img]:inline-block [&amp;_figure&gt;img]:mb-0 [&amp;_figure]:mb-12 [&amp;_img]:inline-block [&amp;_ul]:list-disc [&amp;_ul]:space-y-3 [&amp;_ul]:pl-6 [&amp;_ul]:mb-6 [&amp;_ul_li]:pl-4 [&amp;_ol]:list-decimal [&amp;_ol]:space-y-3 [&amp;_ol]:pl-6 [&amp;_ol]:mb-6 [&amp;_ol_li]:pl-4 [&amp;_ol_li::marker]:font-bold [&amp;_iframe]:max-w-full [&amp;_figcaption]:mb-12 [&amp;_figcaption]:text-center [&amp;_figcaption]:text-xs [&amp;_figcaption]:sm:text-sm [&amp;_figcaption]:mt-1 [&amp;_strong]:font-medium [&amp;_strong]:text-black [&amp;_.heading--4]:font-aktivgroteskextended [&amp;_.heading--4]:text-2xl [&amp;_.heading--4]:text-black [&amp;_.heading--4]:font-medium [&amp;_.heading--4]:tracking-[-.02em] [&amp;_iframe]:mt-3 [&amp;_iframe]:mb-9 [&amp;_.container]:m-0 [&amp;_.container]:flex [&amp;_.container]:gap-5 [&amp;_.container]:flex-wrap [&amp;_.green]:text-[green] [&amp;_.red]:text-[red] [&amp;_.pros]:bg-[#eafaea] [&amp;_.pros]:rounded-[10px] [&amp;_.pros]:p-5 [&amp;_.pros_h3]:mt-2 [&amp;_.cons]:bg-[#ffebe6] [&amp;_.cons]:rounded-[10px] [&amp;_.cons]:p-5 [&amp;_.cons_h3]:mt-2 [&amp;_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.pros]:flex-[1_0_100%] [&amp;_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.cons]:flex-[1_0_100%] [&amp;_.pros_.grid-container]:grid [&amp;_.cons_.grid-container]:grid [&amp;_.grid-container]:gap-[5px] [&amp;_.grid-container]:grid-cols-[15px_auto] [&amp;_.pros_.grid-container]:p-[5px] [&amp;_.cons_.grid-container]:p-[5px] [&amp;_.aspect-video_iframe]:mt-0 article-content [&amp;_.truncated-text]:relative [&amp;_.truncated-text]:max-h-[300px] [&amp;_.truncated-text]:overflow-hidden [&amp;_.truncated-text]:mb-6 [&amp;_.truncated-text::before]:absolute [&amp;_.truncated-text::before]:content-[&quot;&quot;] [&amp;_.truncated-text::before]:bottom-0 [&amp;_.truncated-text::before]:w-full [&amp;_.truncated-text::before]:h-[150px] [&amp;_.truncated-text::before]:bg-gradient-to-t [&amp;_.truncated-text::before]:from-white [&amp;_.truncated-text::before]:from-50% [&amp;_.truncated-text::before]:to-transparent [&amp;_.truncated-text\_\_toggle]:absolute [&amp;_.truncated-text\_\_toggle]:bottom-0 [&amp;_.truncated-text\_\_toggle]:w-full [&amp;_.truncated-text\_\_toggle]:text-center [&amp;_.marketing-code]:bg-[#f0f1f2] [&amp;_.marketing-code]:font-bold [&amp;_.marketing-code]:p-1 [&amp;_.marketing-code.marketing-code--block]:p-4 [&amp;_.marketing-code--block]:block [&amp;_.marketing-code--block]:max-w-full [&amp;_.marketing-code--block]:overflow-x-scroll [&amp;_.marketing-code--block]:mb-5 [&amp;_.partners-signup]:mt-6 [&amp;_.partners-signup]:mb-12 [&amp;_.partners-signup]:bg-gray-200 [&amp;_.partners-signup]:p-3 [&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>当顾客想要购买某件商品但手头没有现金时，他们有几种选择：使用信用卡、利用商店的分期付款计划，或通过先买后付（BNPL）安排按月付款。</p>
<p>虽然信用卡仍然占据重要地位，但分期付款计划已成为过去式。由<a href="/zh/blog/bnpl-companies" target="_blank">第三方信用专业机构管理的BNPL计划</a>正变得越来越流行且易于获取。实际上，<a href="https://www.nerdwallet.com/article/credit-cards/2023-consumer-credit-card-report" target="_blank" rel="nofollow noopener noreferrer">根据一项调查</a>，多达25%的美国人曾使用BNPL作为支付选项。</p>
<p>尽管零售商需要向BNPL提供商支付服务费用，但他们可以通过<a href="https://www.pymnts.com/buy-now-pay-later/2021/new-data-buy-now-pay-later-options-drive-forever-sales-for-merchants/" target="_blank" rel="nofollow noopener noreferrer">增加的销售量</a>来弥补这一点。</p><div id="text-cta" class="hidden lg:block"></div>
<p>想知道BNPL是否适合你的业务吗？请继续阅读，了解这一趋势及主要BNPL服务提供商的更多信息。</p>

<h2 id="1"><strong>什么是先买后付（BNPL）？</strong></h2>
<p>先买后付计划是一种在销售点向顾客提供的贷款，允许顾客在不使用信用卡的情况下购买商品。流行的BNPL提供商包括Shopify的<a href="/shop-pay-installments" target="_blank">Shop Pay分期付款</a>、Affirm、Afterpay、Sezzle、PayPal和Klarna。</p>
<p>许多BNPL提供商会对顾客进行即时的软信用检查（这种检查不会影响信用报告），然后发放销售点贷款资金。顾客随后每月向提供商支付，直到产品的费用全部还清。</p>
<p>某些支付选项可能会产生利息，但大多数不会，一些公司对逾期付款收取滞纳金。BNPL公司可能通过向零售商收取费用来弥补对消费者不收取利息的情况。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">通过先买后付促进销售</p>
<p>Shop Pay分期付款让客户在结账时可以灵活选择分 4 期免息付款或最长12个月的分期付款。立即提高平均订单价值，减少购物车放弃率，让更多浏览者转变为买家。</p>
<a href="/shop-pay-installments?itcat=coreblog&amp;itterm=shop-pay-installments-cta" class="marketing-button marketing-button--small" target="_blank">了解Shop Pay分期付款</a>
</div>
<h2 id="2"><strong>先买后付是如何运作的？</strong></h2>
<p>先买后付是一种支付系统，允许顾客现在购买商品，稍后付款，通常是在规定的时间内。这种支付系统通常由在线零售商使用，类似于分期付款的概念。</p>
<p>通常，顾客在结账时选择先买后付选项。然后，他们会收到一张带有付款截止日期的发票。顾客必须在截止日期之前完成付款，否则可能会产生滞纳金。</p>
<p>以下是消费者和零售商使用BNPL流程的五个步骤：</p>
<ol>
<li>
<strong>顾客正常购物并开始结账过程</strong>。如果你是顾客，你可以像进行任何其他电子商务交易一样开始BNPL流程。你在自己喜欢的在线商店购物，选择商品，并准备付款。</li>
<li>
<strong>零售商选择的BNPL供应商提供先买后付的选项。</strong>在结账时，顾客将有机会选择使用BNPL进行购买，同时也可以选择使用信用卡或借记卡支付。</li>
<li>
<strong>贷款方对顾客进行软信用检查。</strong>当顾客选择使用BNPL购买商品时，他们需要向BNPL贷款方提供一些个人信息（例如详细地址或身份证号码）。贷款方立即对顾客进行软信用检查，以确保他们最终会根据其信用记录偿还贷款。</li>
<li>
<strong>BNPL提供商向零售商收取费用。</strong>BNPL提供商将从零售交易中提取一定比例的费用，直接向零售商收取。该费用（通常在2%到8%之间）从BNPL提供商支付给商家的总额中扣除。这类似于传统信用卡公司与零售商之间的安排。</li>
<li>
<strong>顾客分期偿还余额。</strong>大多数BNPL提供商提供无息付款选项，前提是顾客在短时间内（通常为30天）偿还全部余额。如果顾客需要更多时间来偿还余额，贷款方提供不同的付款计划，利率各异。就像信用卡一样，顾客越快偿还账单，支付的总利息就越少。</li>
</ol>
<div style="text-align: center;">
<figure><img alt="带有Shop Pay分期付款选项的戒指图片" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/bnpl-example_600x600_cdcc8356-991b-4a86-83ea-6fcfc1e1fb30.jpg?v=1731591212" style="float: none;" class="block block--bordered">
<figcaption>通过Shop Pay分期付款，顾客可以选择他们的付款金额和付款周期。</figcaption>
</figure>
</div>
<h2 id="3"><strong>BNPL为何如此受欢迎？</strong></h2>
<p>消费者在使用BNPL服务时可以享受多种潜在好处。</p>
<h3><strong>BNPL提升底线</strong></h3>
<p>BNPL为没有信用卡的购物者提供了平等机会——这意味着你拥有更大的潜在买家群体。BNPL服务为消费者提供了许多与信用卡相同的好处，但针对的是相对较小的个人消费。</p>
<p>顾客可以在BNPL提供商的网站或其手机应用上完成所有操作。这种简单的结账流程意味着商家的销售量增加。此外，多达<a href="https://www.nerdwallet.com/article/credit-cards/2023-consumer-credit-card-report" target="_blank" rel="nofollow noopener noreferrer">15%的美国人</a>不再使用信用卡，主要是由于高利率。考虑到平均利率已经超过<a href="https://fred.stlouisfed.org/series/TERMCBCCINTNS" target="_blank" rel="nofollow noopener noreferrer">20%</a>，这也就不足为奇了。BNPL提供了免息和灵活的<a href="/zh/blog/payout-methods" target="_blank">支付选项</a>。</p>
<p>大多数BNPL服务在销售点为顾客提供选择。顾客可以使用BNPL服务支付全部货款，或将购买金额分摊到BNPL和其他支付来源（如借记卡）之间。此外，大多数BNPL供应商会对客户进行软信用检查，以确认其贷款资格。与硬信用检查不同，这不会影响消费者的信用评分。</p>
<h3><strong>风险最小</strong></h3>
<p>BNPL服务通常承担所有风险。这意味着在未付款的情况下，BNPL供应商也需要承担责任——即使顾客未能按时付款，商家仍会收到全额购买款项。你不必是银行或金融机构也可以向顾客提供BNPL服务。</p>
<h3><strong>集成简单</strong></h3>
<p>许多BNPL提供商为商家提供简单的集成选项。这样，无需大量投资或专业技术知识，就能轻松将支付选项快速添加到结账流程中。例如，Shop Pay分期付款与Shopify的商业工具套件无缝集成。</p>
<h2 id="4"><strong>接受先买后付支付的优点</strong></h2>
<p>商家通过向顾客提供BNPL支付选项可以获得很多好处：</p>
<h3><strong>提高平均订单价值</strong></h3>
<p>简而言之，BNPL允许顾客在不使用信用卡的情况下一次性购买他们原本买不起或不想支付的商品。购物者可以通过分期付款来购买更高价格的商品。</p>
<p>这可以让他们购买更昂贵的产品、升级到高端版本，或添加配件和附加产品，从而提高商家的<a href="/blog/average-order-value" target="_blank">平均订单价值（AOV）</a>。实际上，使用Shop Pay分期付款的商家平均订单价值提高了多达50%，购物车放弃率减少了多达28%。*</p>
<h3><strong>改善现金流</strong></h3>
<p>提供BNPL可以为商家在市场上带来竞争优势。在多个卖家提供类似产品的行业中，提供灵活的支付选项可以使商家与众不同。</p>
<p>许多顾客会因为意想不到的费用或担心负担不起而放弃购物车。BNPL选项可以通过提供更易管理的支付结构来帮助降低购物车放弃率。</p>
<p>商家从BNPL服务提供商那里提前收到付款，而顾客则分期偿还款项。这可以帮助改善商家的现金流，尤其是大额消费。通过提供与顾客财务状况相符的灵活支付选项，商家可以培养顾客的忠诚度，鼓励顾客重复购买。</p>
<h3><strong>吸引年轻顾客</strong></h3>
<p>年轻消费者<a href="https://www.statista.com/statistics/1233465/bnpl-user-age-usa/" target="_blank" rel="nofollow noopener noreferrer">更倾向于使用</a>BNPL服务进行购物。因此，BNPL是吸引新一代年轻顾客的绝佳方式，他们更喜欢分期付款的灵活性。年轻群体通常更愿意尝试新事物，偏好替代传统信用卡的选项，或可能对信用的获取有限。</p>
<h2 id="5">6个最佳先买后付应用</h2>
<ol>
<li><a href="#10">Shop Pay分期付款</a></li>
<li><a href="#11">Affirm</a></li>
<li><a href="#12">Afterpay</a></li>
<li><a href="#13">Sezzle</a></li>
<li><a href="#14">PayPal Pay Later</a></li>
<li><a href="#15">Klarna</a></li>
</ol>
<p>零售商青睐先买后付服务，因为这已被证明可以提升整体销售量。由于这种零售商偏好，现有的BNPL服务比以往任何时候都要多。以下是六个备受推崇的选择。</p>
<h3 id="10"><strong>1. Shop Pay分期付款</strong></h3>
<div style="text-align: center;">
<figure><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shop-pay-installments.jpg?v=1731591212" alt="Ondo的产品页面，提供通过Shop Pay分期付款的BNPL选项" loading="lazy">
<figcaption>袜子品牌Ondo通过Shop Pay分期付款在其网站上提供BNPL。</figcaption>
</figure>
</div>
<p>Shopify与Affirm合作，提供了一项强大的BNPL服务，称为<a href="https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments" target="_blank">Shop Pay分期付款</a>。Shop Pay分期付款为在线小型企业提供了与大型零售商相同的BNPL好处，包括更高的平均订单价值和更少的购物车放弃率。</p>
<p>要检查你的资格，请登录到Shopify管理后台，进入设置 &gt; 支付。点击Shop Pay分期付款下的管理。如果你符合高级套餐的资格，你将有机会查看融资选项。要激活，请点击选择高级套餐，接受提供的高级融资选项。</p>
<p>要在你的Shopify商店上激活Shop Pay分期付款，请执行以下操作：</p>
<ol>
<li>从Shopify管理后台，进入设置 &gt; 支付。</li>
<li>在Shopify支付部分，点击管理。</li>
<li>在Shop Pay部分，勾选Shop Pay分期付款，然后点击保存。</li>
</ol>
<p>你还可以<a href="https://help.shopify.com/zh-CN/manual/sell-in-person/getting-started/setup-payment-method/enable-payments" target="_blank">在Shopify POS中使用Shop Pay分期付款</a>进行面对面的交易。</p>
<p><strong>最佳功能：</strong></p>
<ul>
<li>完整的在线商店和销售点（POS）集成，适用于在线和面对面的销售</li>
<li>退货和退款无需支付手续费</li>
<li>商家在1-3个工作日内收到付款</li>
</ul>
<p><strong>优点：</strong></p>
<ul>
<li>与你的Shopify商店和POS系统轻松集成</li>
<li>提高转化率和平均订单价值</li>
<li>为使用Shop Pay的数百万买家提供分期付款</li>
</ul>
<p><strong>缺点：</strong></p>
<ul>
<li>仅适用于Shopify</li>
</ul>
<p><strong>定价：</strong>如果你选择Shopify作为你的<a href="/zh/blog/best-ecommerce-platforms" target="_blank">电商平台</a>，你可以使用Shop Pay分期付款，让客户根据交易金额以两种方式之一付款：</p>
<ol>
<li>对于订单金额在50到999.99美元（约359到7185元人民币）之间：顾客每两周支付四次，免息。</li>
<li>对于订单金额在150到30,000美元（约1077到21.5万元人民币）之间：顾客按月支付，年利率从10%到36%不等。根据购买金额，可分3个月、6个月或12个月支付。</li>
</ol>
<h3 id="11"><strong>2. Affirm</strong></h3>
<p>Affirm是亚马逊和Target等大型零售商提供的一种支付方式，金额高达17,500美元（约12.5万元人民币）。要向顾客提供Affirm，你必须直接在线销售产品给消费者，或者是平均订单价值超过50美元（约359元人民币）的个体经营者。</p>
<p>对于短期贷款（四次付款，每次付款间隔两周），Affirm不收取任何利息和费用。长达36个月的长期贷款需要支付利息（年利率从10%到30%不等，视信用而定），但不收费。</p>
<p><strong>最佳功能：</strong></p>
<ul>
<li>1-3个工作日内向商家支付款项</li>
<li>灵活的支付选项</li>
<li>为合作伙伴提供营销支持</li>
</ul>
<p><strong>优点：</strong></p>
<ul>
<li>与许多流行平台（如Shopify）无缝集成</li>
<li>在美国和加拿大均可用</li>
</ul>
<p><strong>缺点：</strong></p>
<ul>
<li>仅适用于直接在线向消费者销售的企业，或平均订单价值至少为50美元（约359元人民币）的企业</li>
</ul>
<p><strong>定价：</strong>Affirm表示其收取基础百分比加交易费用，但未披露具体金额。</p>
<h3 id="12"><strong>3. AfterPay</strong></h3>
<div style="text-align: center;">
<figure><img alt="Shopify商家Girlfriend Collective使用Afterpay作为BNPL提供商的图片" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/afterpay-example.jpg?v=1731591212" style="float: none;" class="block block--bordered" loading="lazy">
<figcaption>可持续运动服品牌<a href="https://girlfriend.com/" target="_blank" rel="nofollow noopener noreferrer">Girlfriend Collective</a>在其网站上通过Afterpay提供BNPL。</figcaption>
</figure>
</div>
<p>Afterpay拥有一项智能信用限额工具，根据购物者的个人信用历史为其设定消费限额。这样就能有效防止购物者消费超过还款能力。它还提供定期的付款提醒，其虚拟卡服务也易于使用。Afterpay收取逾期费用，其利率与Affirm相同，均在10%到30%之间。</p>
<p><strong>最佳功能：</strong></p>
<ul>
<li>与Shopify的简单集成</li>
<li>提供数据报告的商家门户</li>
<li>无利息费用</li>
</ul>
<p><strong>优点：</strong></p>
<ul>
<li>立即支付给商家</li>
<li>降低信用和欺诈风险</li>
</ul>
<p><strong>缺点：</strong></p>
<ul>
<li>面对面支付最好与Square配合使用</li>
</ul>
<p><strong>定价：</strong>Afterpay的费用普遍报道为每笔交易30美分（约2元人民币），加上总购买额的4-6%</p>
<h3 id="13"><strong>4. Sezzle</strong></h3>
<p>Sezzle具有一项功能，允许顾客将付款截止日期推迟两周。Sezzle要求所有消费都必须支付25%的首付款，但借款人可以在不支付利息的情况下还清大部分贷款。</p>
<p><strong>最佳功能：</strong></p>
<ul>
<li>一次性购买和定期订阅费用均可选择还款方式</li>
<li>消费者可以通过Sezzle Up建立信用评分</li>
<li>重新安排付款</li>
</ul>
<p><strong>优点：</strong></p>
<ul>
<li>接入银行网络，方便借款人审批</li>
<li>付款灵活</li>
</ul>
<p><strong>缺点：</strong></p>
<ul>
<li>商家的交易费用高于平均水平</li>
</ul>
<p><strong>定价：</strong>Sezzle据报道对每笔交易收取30美分（约2元人民币）加6%的费用。</p>
<h3 id="14"><strong>5. PayPal Pay Later</strong></h3>
<p>PayPal作为一个安全的在线支付系统或个人对个人的现金转账应用可能更为人熟知，但它也是一个BNPL贷款方。其标志性贷款产品PayPal Pay Later有两个选项：</p>
<ul>
<li>
<strong>分4次支付</strong>，将交易分成四次定期付款。PayPal将此服务限制在30美元（约215元人民币）到1,500美元（约1万元人民币）的购买之间。</li>
<li>
<strong>按月支付</strong>，允许购物者将199美元（约1432元人民币）到10,000美元（约7.1万元人民币）的购买分成6到24个月的每月付款。PayPal的标准年利率大约为24%。</li>
</ul>
<p><strong>最佳功能：</strong></p>
<ul>
<li>根据购物者行为自动推广最相关的BNPL选项</li>
<li>拥有庞大的用户基础</li>
<li>立即支付给商家</li>
</ul>
<p><strong>优点：</strong></p>
<ul>
<li>设置简单</li>
<li>品牌知名度和信任度高</li>
</ul>
<p><strong>缺点：</strong></p>
<ul>
<li>仅有两种还款选项</li>
</ul>
<p><strong>定价：</strong>适用标准PayPal支付交易费用</p>
<h3 id="15"><strong>6. Klarna</strong></h3>
<p>Klarna使用一种名为购买力的专有指标，而不是严格的借款限额。它将购买力描述为“基于你在Klarna的付款历史和未偿还余额等因素的估计金额。”如果顾客信用良好且有可靠的付款记录，他们可能有资格获得Klarna提供的比大多数其他BNPL供应商更高的销售点贷款。利息最高可达25%。</p>
<p><strong>最佳功能：</strong></p>
<ul>
<li>消费者可用的浏览器扩展</li>
<li>借款限额</li>
<li>忠诚卡</li>
</ul>
<p><strong>优点：</strong></p>
<ul>
<li>为消费者提供多种支付选项</li>
<li>适用于在线和面对面的购物</li>
</ul>
<p><strong>缺点：</strong></p>
<ul>
<li>商家和消费者的费用普遍较高</li>
<li>仅限于信用良好的消费者借款</li>
</ul>
<p><strong>定价：</strong>Klarna的费用因你的业务情况和当前市场而异。</p>
<h2 id="6"><strong>寻找BNPL提供商时需考虑的6个事项</strong></h2>
<p>在为你的业务寻找BNPL提供商时，请考虑以下事项：</p>
<ul>
<li>
<strong>与你的电商平台的集成和兼容性：</strong>以Shop Pay分期付款为例，通过与Shopify网站和<a href="https://help.shopify.com/zh-CN/manual/sell-in-person" target="_blank">POS</a>的无缝集成，客户可以选择在结账时分期支付订单，无论是在线支付还是店内支付。</li>
<li>
<strong>借款金额：</strong>确保BNPL提供商能够借出足够的资金以供顾客购买你的产品——同时确保你的产品价格不会过低而无法符合BNPL资格。Shop Pay分期付款的订单金额在50美元（约359元人民币）到20,000美元（约14.4万元人民币）之间均符合条件。</li>
<li>
<strong>资金支付：</strong>你不想等上几周才能收到BNPL销售的资金。例如，在你为使用Shop Pay分期付款的<a href="https://help.shopify.com/zh-CN/manual/fulfillment/managing-orders/payments/capturing-payments" target="_blank">订单付款</a>后，你将在一到三个工作日内收到全额付款。</li>
<li>
<strong>顾客体验：</strong>寻找提供用户友好界面、透明条款和条件以及响应迅速的客户支持的提供商，以解决任何问题或疑虑。例如，Shop Pay分期付款的购买力功能允许你的顾客在购买旅程开始时查看其支付选项。</li>
<li>
<strong>灵活性和定制化：</strong>选择提供灵活支付选项、还款条款和定制选项的BNPL提供商，以满足你业务和目标受众的独特需求。</li>
<li>
<strong>数据分析和洞察：</strong>寻找可跟踪关键指标的报告工具。你可以查看Shop Pay分期付款的分析结果，并<a href="https://help.shopify.com/zh-CN/manual/fulfillment/managing-orders/exporting-orders" target="_blank">将数据导出为CSV电子表格</a>。</li>
</ul>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">通过Shop Pay分期付款减少购物车放弃</p>
<p>通过Shop Pay分期付款，你可以在结账时为顾客提供灵活的付款计划，并将较大购买的购物车放弃率降低高达28%。立即提高平均订单价值，让更多浏览者转化为买家。</p>
<a href="/shop-pay-installments?itcat=coreblog&amp;itterm=shop-pay-installments-cta" class="marketing-button marketing-button--small" target="_blank">了解Shop Pay分期付款</a>
</div>
<h2 id="7"><strong>如何推广BNPL并提高平均订单价值</strong></h2>
<p>一些BNPL提供商提供资产来帮助你制定推广策略。例如，如果你使用Shop Pay分期付款，你可以利用完整的营销工具包、<a href="https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/compliance" target="_blank">合规指南</a>、<a href="https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/approved-messaging" target="_blank">批准的信息</a>、<a href="https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/assets" target="_blank">品牌资产</a>和<a href="https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/assets" target="_blank">使用指南</a>，以确保你使用正确的披露和措辞。</p>
<h3><strong>在你的在线商店添加横幅</strong></h3>
<p>在你的网站上通过<a href="https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/promoting-on-online-store" target="_blank">公告横幅</a>推广你的BNPL服务。突出该计划的好处，并考虑链接到常见问题页面，解答有关的常见问题。在你网站的主页、<a href="https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/product-banner" target="_blank">产品页面</a>和<a href="https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/cart-banner" target="_blank">购物车页面</a>添加横幅。</p>
<p>例如，美容公司<a href="https://myrevair.com/" target="_blank" rel="nofollow noopener noreferrer">RevAir</a>通过网站横幅提醒顾客，他们可以使用Shop Pay以每月低至32美元（约230元人民币）的价格购买其产品。</p>
<h3><strong>将其包含在营销电子邮件中</strong></h3>
<p>使用电子邮件营销与顾客分享你的BNPL选项。例如，如果你使用Shop Pay分期付款，你可以通过<a href="https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/social-media-marketing" target="_blank">电子邮件营销和付费媒体</a>进行推广。使用预加载的Shopify电子邮件模板，如果你在网站上安装了<a href="https://apps.shopify.com/shopify-email?locale=zh-CN" target="_blank">Shopify电子邮件</a>应用，则可以使用该模板。</p>
<h3><strong>添加零售标识</strong></h3>
<p>在商店的战略位置安装标识，以帮助提高顾客在商店中浏览时对BNPL的认识。你可以在商店入口、结账处、高价商品附近、畅销商品旁边以及试衣间中放置标识。</p>
<p>Shop Pay分期付款提供8” x 10”的标识、6” x 6”的帐篷卡和4” x 6”的顾客明信片的可打印文件，因此你甚至不必自己设计创意。</p>
<div style="text-align: center;"><figure>
    <img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/signage-kit.jpg?v=1731591212" alt="来自Shop Pay标识工具包的顾客明信片示例" loading="lazy">
    <figcaption>获取你可以在店内推广Shop Pay分期付款的顾客明信片。</figcaption>
</figure></div>
<p><strong>👉</strong> <a href="https://cdn.shopify.com/static/Shop%20Pay%20Installments%20In%20Store%20Assets.zip" target="_blank" rel="nofollow noopener noreferrer">下载你的标识工具包。</a></p>
<h3><strong>与你的BNPL提供商合作</strong></h3>
<p>一些BNPL提供商拥有额外的营销和分销渠道，你可以利用这些渠道。例如，<a href="https://shop.app/" target="_blank" rel="nofollow noopener noreferrer">Shop应用</a>可以向购物者展示库存，允许他们快速查看哪些商家接受BNPL支付。这是接触新受众和销售渠道的绝佳方式。</p>
<h2 id="8"><strong>先买后付的替代方案</strong></h2>
<p>BNPL可能并不是每个小型商家的选择。以下是供企业和购物者探索的一些替代方案：</p>
<ul>
<li>
<strong>分期付款</strong>：如果你的业务能够处理，你仍然可以提供分期付款选项。通过这种设置，顾客必须在收到产品之前以分期付款的方式支付全额。</li>
<li>
<strong>个人贷款</strong>：如果购物者真的无法负担某件商品，而BNPL或信用卡又不是选择，他们可以选择个人贷款。作为商家，你不应建议这一点——将决定权留给顾客。</li>
<li>
<a href="/zh/blog/loyalty-program" target="_blank">顾客忠诚计划</a><strong>激励措施</strong>：你可能有一个顾客忠诚计划，提供购买奖励。你可以考虑提供折扣或允许顾客使用忠诚计划积分“支付”购买。</li>
<li>
<strong>基于收入的定价</strong>：一些企业有基于收入的定价系统，允许顾客根据自己的能力支付。这可能是一个敏感且棘手的话题，也需要对顾客有很高的信任。</li>
<li>
<strong>商店信用卡</strong>：许多大型零售商提供自己的品牌信用卡。虽然这可能不是小型企业可行的途径，但一旦你的业务发展壮大，可能会成为一个选择。</li>
</ul>
<div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section">
<div itemtype="https://schema.org/FAQPage" itemscope="">
<h2 id="9">先买后付常见问题</h2>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">BNPL是什么意思？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>BNPL代表“先买后付”。先买后付是一种支付系统，允许顾客现在购买商品，稍后付款，通常是在规定的时间内。这种支付系统通常由在线零售商使用，类似于分期付款的概念。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">如何为我的业务设置先买后付？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>要为你的业务设置先买后付，首先研究并找到可以与你现有的电商平台和支付网关集成的BNPL平台。然后查看每个BNPL的定价、条款和功能，以找到最适合你需求的选项。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">先买后付系统如何运作？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>在先买后付系统中，顾客在结账时选择先买后付选项。然后，他们会收到一张带有付款截止日期的发票。顾客必须在截止日期之前完成付款，否则可能会产生滞纳金。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">先买后付如何赚钱？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>先买后付服务通过向商家收取每笔交易处理费用赚钱。该费用通常是购买金额的一定百分比，加上固定金额。BNPL提供商还可以通过利息费用和滞纳金获利。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">哪个网站是最好的先买后付平台？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<ul>
<li>Shop Pay分期付款</li>
<li>Klarna</li>
<li>Affirm</li>
<li>AfterPay</li>
<li>Sezzle</li>
<li>PayPal</li>
</ul>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">先买后付有什么隐患吗？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>如果你能在免息期结束之前全额偿还购买款项，并且没有任何其他债务，那么先买后付可能是值得的。然而，如果你有其他债务或无法在免息期结束之前全额偿还购买款项，那么先买后付可能会带来风险和费用。虽然软信用检查不会影响你的信用评分，但BNPL贷款现在会在三大信用局的信用报告中显示</p>
<p>*这些统计数据基于Shopify内部数据。样本量包括281个使用不同财务套餐的Shop Pay分期付款的商家。个别结果可能有所不同。</p>
</div>
</div>
</div>
</div>
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[&amp;_button]:hover:bg-[#3f3f46]  [&amp;_button]:active:bg-[#71717a]"><label for="email-input-:Rcrd4ll5H1:" class="sr-only">输入电子邮件地址</label><input id="email-input-:Rcrd4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/buy-now-pay-later"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":Rtcrd4ll5:" name="address" aria-label="address"/></form><p class="richtext text-xs mt-2 text-shade-60">输入您的电子邮件地址即表示您同意接收来自 Shopify 的营销电子邮件。</p></div><div class="bg-[#EEFAB3] mt-[640px] hidden" data-priority="1" data-component-name="blog-CTA-seasonal-email"><div class="p-4 pb-0"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png" alt="start-free-trial"/></div><div class="p-4"><p class="richtext color-black tracking-[-0.02em] text-2xl font-aktivgroteskextended mb-4 uppercase font-semibold">利用 POS，把握所有销售商机。</p><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbuy-now-pay-later&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base" data-component-name="button" target="">开始免费试用</a><p class="richtext text-[0.625rem] text-black pt-2"></p></div></div></div></div></div></div></div><div itemProp="publisher" itemscope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Shopify"/><div itemProp="logo" itemscope="" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://cdn.shopify.com/assets/images/logos/shopify_logo_black.png"/><meta itemProp="width" content="210"/><meta itemProp="height" content="60"/></div></div></article><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&amp;_span]:font-aktivgroteskextended [&amp;_span]:text-left tablet-xl:[&amp;_span]:text-[40px] [&amp;_span]:leading-[48px] [&amp;_span]:font-medium [&amp;_span]:tracking-normal [&amp;_p]:text-white [&amp;_p]:text-left [&amp;_p]:text-lg [&amp;_p]:leading-[26px] [&amp;_p]:font-normal [&amp;_p]:tracking-tight [&amp;_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2 text-balance">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg opacity-body pt-sm">订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&amp;_p]:text-left [&amp;_p]:text-xs [&amp;_p]:leading-[18px] [&amp;_p]:pt-xs [&amp;_button]:mt-[3px]" data-mode="dark" data-center="false"><form action="/zh/blog/api/subscribe" id=":R3q4ll5H2:" method="post" class="flex w-full flex-col justify-center sm:w-[406px] [&amp;_button]:bg-[#7BE986] items-start text-white"><div id=":R3q4ll5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:R3q4ll5H1:" class="sr-only">在此处输入电子邮件地址</label><input id="email-input-:R3q4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="在此处输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/buy-now-pay-later"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":R7bq4ll5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 Shopify 开展全渠道销售</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbuy-now-pay-later&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify，无需提供信用卡信息。</p></div></div></div><div class="hidden -top-24 mb-lg [&amp;_label]:text-sm [&amp;_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-sans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 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href="/zh/about" aria-label="关于我们" data-component-name="关于我们">关于我们</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/careers" aria-label="招贤纳士" data-component-name="招贤纳士">招贤纳士</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="外部来源：投资者" data-component-name="投资者">投资者</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/news" aria-label="外部来源：新闻媒体" data-component-name="新闻媒体">新闻媒体</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/partners" aria-label="合作伙伴" data-component-name="合作伙伴">合作伙伴</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/affiliates" aria-label="联盟" data-component-name="联盟">联盟</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/legal" aria-label="法律" data-component-name="法律">法律</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="外部来源：服务状态" data-component-name="服务状态">服务状态</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="支持"><h2 class="text-base font-bold text-white">支持</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/zh-CN/support/login" aria-label="外部来源：商家支持" data-component-name="商家支持">商家支持</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] 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class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/online" aria-label="在线商店建站工具" data-component-name="在线商店建站工具">在线商店建站工具</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/website/builder" aria-label="建站工具" data-component-name="建站工具">建站工具</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white/20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block text-[#E0E0E0] hover:text-white py-3" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="区域导航. 当前: USA"><span class="inline-flex items-center whitespace-nowrap gap-x-1"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="h-4 w-4 flex-shrink-0 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA<!-- --> | <!-- -->简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="h-3 w-3 flex-shrink-0 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 sm:w-[40rem] md:w-[56rem] lg:w-[66rem] bg-zinc-900 text-white shadow-soft-dark-2xl inset-x-0" 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CTA\",\"segments\",\"isNewNavFooter\",false,\"newFooterData\",\"($locale)/blog/$article\",{\"_1957\":1958,\"_2009\":1989,\"_124\":2010,\"_2011\":2012,\"_2013\":2014,\"_2043\":491,\"_2044\":2045,\"_2728\":1977,\"_2729\":2730,\"_2732\":2733,\"_2734\":2735,\"_2741\":2742,\"_384\":2743,\"_2744\":2743,\"_2745\":892,\"_2746\":952,\"_2747\":2748,\"_2749\":2750,\"_2751\":952,\"_2752\":952,\"_1743\":1744,\"_2753\":2754,\"_2755\":-7,\"_2756\":2757,\"_3025\":3026,\"_1969\":3027,\"_3028\":1953,\"_3029\":3030,\"_4933\":-7,\"_1004\":4934},\"article\",{\"_1959\":1960,\"_1961\":1962,\"_164\":1968,\"_1969\":1970,\"_339\":1971,\"_1972\":1973,\"_1974\":1975,\"_1984\":1985,\"_124\":1987,\"_1988\":1989,\"_1990\":1991,\"_1992\":1993,\"_1995\":1996,\"_2003\":1977,\"_2004\":1979,\"_2005\":952,\"_2006\":2007,\"_2008\":1973},\"__typename\",\"Article\",\"authorV2\",{\"_1959\":1963,\"_19\":1964,\"_1965\":1966,\"_1967\":1801},\"ArticleAuthor\",\"Shopify Staff\",\"avatarUrl\",\"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404\",\"isDisabledAuthor\",\"gid://shopify/Article/568365907990\",\"handle\",\"buy-now-pay-later\",\"什么是先买后付？6家最佳先买后付提供商\",\"publishedAt\",\"2024-11-13T13:30:00Z\",\"image\",{\"_1959\":1976,\"_384\":1977,\"_1978\":1979,\"_1980\":1981,\"_1982\":1983},\"Image\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/buy_20now_20pay_20later.jpg?v=1731591753\",\"altText\",\"渐变咖啡杯，带有时钟图标、价格和购物车图标，表示先买后付\",\"width\",1848,\"height\",782,\"tags\",[1986],\"新手上路\",\"\u003cp\u003e当顾客想要购买某件商品但手头没有现金时，他们有几种选择：使用信用卡、利用商店的分期付款计划，或通过先买后付（BNPL）安排按月付款。\u003c/p\u003e\\n\u003cp\u003e虽然信用卡仍然占据重要地位，但分期付款计划已成为过去式。由\u003ca href=\\\"/zh/blog/bnpl-companies\\\" target=\\\"_blank\\\"\u003e第三方信用专业机构管理的BNPL计划\u003c/a\u003e正变得越来越流行且易于获取。实际上，\u003ca href=\\\"https://www.nerdwallet.com/article/credit-cards/2023-consumer-credit-card-report\\\" target=\\\"_blank\\\"\u003e根据一项调查\u003c/a\u003e，多达25%的美国人曾使用BNPL作为支付选项。\u003c/p\u003e\\n\u003cp\u003e尽管零售商需要向BNPL提供商支付服务费用，但他们可以通过\u003ca href=\\\"https://www.pymnts.com/buy-now-pay-later/2021/new-data-buy-now-pay-later-options-drive-forever-sales-for-merchants/\\\" target=\\\"_blank\\\"\u003e增加的销售量\u003c/a\u003e来弥补这一点。\u003c/p\u003e\\n\u003cp\u003e想知道BNPL是否适合你的业务吗？请继续阅读，了解这一趋势及主要BNPL服务提供商的更多信息。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e什么是先买后付（BNPL）？\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e先买后付是如何运作的？\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eBNPL为何如此受欢迎？\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003e接受先买后付支付的优点\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e6个最佳先买后付应用\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e寻找BNPL提供商时需考虑的6个事项\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e如何推广BNPL并提高平均订单价值\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e先买后付的替代方案\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e先买后付常见问题\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003e\u003cstrong\u003e什么是先买后付（BNPL）？\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e先买后付计划是一种在销售点向顾客提供的贷款，允许顾客在不使用信用卡的情况下购买商品。流行的BNPL提供商包括Shopify的\u003ca href=\\\"/shop-pay-installments\\\" target=\\\"_blank\\\"\u003eShop Pay分期付款\u003c/a\u003e、Affirm、Afterpay、Sezzle、PayPal和Klarna。\u003c/p\u003e\\n\u003cp\u003e许多BNPL提供商会对顾客进行即时的软信用检查（这种检查不会影响信用报告），然后发放销售点贷款资金。顾客随后每月向提供商支付，直到产品的费用全部还清。\u003c/p\u003e\\n\u003cp\u003e某些支付选项可能会产生利息，但大多数不会，一些公司对逾期付款收取滞纳金。BNPL公司可能通过向零售商收取费用来弥补对消费者不收取利息的情况。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e通过先买后付促进销售\u003c/p\u003e\\n\u003cp\u003eShop Pay分期付款让客户在结账时可以灵活选择分 4 期免息付款或最长12个月的分期付款。立即提高平均订单价值，减少购物车放弃率，让更多浏览者转变为买家。\u003c/p\u003e\\n\u003ca href=\\\"/shop-pay-installments?itcat=coreblog\u0026amp;itterm=shop-pay-installments-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e了解Shop Pay分期付款\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"2\\\"\u003e\u003cstrong\u003e先买后付是如何运作的？\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e先买后付是一种支付系统，允许顾客现在购买商品，稍后付款，通常是在规定的时间内。这种支付系统通常由在线零售商使用，类似于分期付款的概念。\u003c/p\u003e\\n\u003cp\u003e通常，顾客在结账时选择先买后付选项。然后，他们会收到一张带有付款截止日期的发票。顾客必须在截止日期之前完成付款，否则可能会产生滞纳金。\u003c/p\u003e\\n\u003cp\u003e以下是消费者和零售商使用BNPL流程的五个步骤：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e顾客正常购物并开始结账过程\u003c/strong\u003e。如果你是顾客，你可以像进行任何其他电子商务交易一样开始BNPL流程。你在自己喜欢的在线商店购物，选择商品，并准备付款。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e零售商选择的BNPL供应商提供先买后付的选项。\u003c/strong\u003e在结账时，顾客将有机会选择使用BNPL进行购买，同时也可以选择使用信用卡或借记卡支付。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e贷款方对顾客进行软信用检查。\u003c/strong\u003e当顾客选择使用BNPL购买商品时，他们需要向BNPL贷款方提供一些个人信息（例如详细地址或身份证号码）。贷款方立即对顾客进行软信用检查，以确保他们最终会根据其信用记录偿还贷款。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBNPL提供商向零售商收取费用。\u003c/strong\u003eBNPL提供商将从零售交易中提取一定比例的费用，直接向零售商收取。该费用（通常在2%到8%之间）从BNPL提供商支付给商家的总额中扣除。这类似于传统信用卡公司与零售商之间的安排。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e顾客分期偿还余额。\u003c/strong\u003e大多数BNPL提供商提供无息付款选项，前提是顾客在短时间内（通常为30天）偿还全部余额。如果顾客需要更多时间来偿还余额，贷款方提供不同的付款计划，利率各异。就像信用卡一样，顾客越快偿还账单，支付的总利息就越少。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"带有Shop Pay分期付款选项的戒指图片\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/bnpl-example_600x600_cdcc8356-991b-4a86-83ea-6fcfc1e1fb30.jpg?v=1731591212\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003e通过Shop Pay分期付款，顾客可以选择他们的付款金额和付款周期。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"3\\\"\u003e\u003cstrong\u003eBNPL为何如此受欢迎？\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e消费者在使用BNPL服务时可以享受多种潜在好处。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003eBNPL提升底线\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eBNPL为没有信用卡的购物者提供了平等机会——这意味着你拥有更大的潜在买家群体。BNPL服务为消费者提供了许多与信用卡相同的好处，但针对的是相对较小的个人消费。\u003c/p\u003e\\n\u003cp\u003e顾客可以在BNPL提供商的网站或其手机应用上完成所有操作。这种简单的结账流程意味着商家的销售量增加。此外，多达\u003ca href=\\\"https://www.nerdwallet.com/article/credit-cards/2023-consumer-credit-card-report\\\" target=\\\"_blank\\\"\u003e15%的美国人\u003c/a\u003e不再使用信用卡，主要是由于高利率。考虑到平均利率已经超过\u003ca href=\\\"https://fred.stlouisfed.org/series/TERMCBCCINTNS\\\" target=\\\"_blank\\\"\u003e20%\u003c/a\u003e，这也就不足为奇了。BNPL提供了免息和灵活的\u003ca href=\\\"/zh/blog/payout-methods\\\" target=\\\"_blank\\\"\u003e支付选项\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e大多数BNPL服务在销售点为顾客提供选择。顾客可以使用BNPL服务支付全部货款，或将购买金额分摊到BNPL和其他支付来源（如借记卡）之间。此外，大多数BNPL供应商会对客户进行软信用检查，以确认其贷款资格。与硬信用检查不同，这不会影响消费者的信用评分。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e风险最小\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eBNPL服务通常承担所有风险。这意味着在未付款的情况下，BNPL供应商也需要承担责任——即使顾客未能按时付款，商家仍会收到全额购买款项。你不必是银行或金融机构也可以向顾客提供BNPL服务。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e集成简单\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e许多BNPL提供商为商家提供简单的集成选项。这样，无需大量投资或专业技术知识，就能轻松将支付选项快速添加到结账流程中。例如，Shop Pay分期付款与Shopify的商业工具套件无缝集成。\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003e\u003cstrong\u003e接受先买后付支付的优点\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e商家通过向顾客提供BNPL支付选项可以获得很多好处：\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e提高平均订单价值\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e简而言之，BNPL允许顾客在不使用信用卡的情况下一次性购买他们原本买不起或不想支付的商品。购物者可以通过分期付款来购买更高价格的商品。\u003c/p\u003e\\n\u003cp\u003e这可以让他们购买更昂贵的产品、升级到高端版本，或添加配件和附加产品，从而提高商家的\u003ca href=\\\"/blog/average-order-value\\\" target=\\\"_blank\\\"\u003e平均订单价值（AOV）\u003c/a\u003e。实际上，使用Shop Pay分期付款的商家平均订单价值提高了多达50%，购物车放弃率减少了多达28%。*\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e改善现金流\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e提供BNPL可以为商家在市场上带来竞争优势。在多个卖家提供类似产品的行业中，提供灵活的支付选项可以使商家与众不同。\u003c/p\u003e\\n\u003cp\u003e许多顾客会因为意想不到的费用或担心负担不起而放弃购物车。BNPL选项可以通过提供更易管理的支付结构来帮助降低购物车放弃率。\u003c/p\u003e\\n\u003cp\u003e商家从BNPL服务提供商那里提前收到付款，而顾客则分期偿还款项。这可以帮助改善商家的现金流，尤其是大额消费。通过提供与顾客财务状况相符的灵活支付选项，商家可以培养顾客的忠诚度，鼓励顾客重复购买。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e吸引年轻顾客\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e年轻消费者\u003ca href=\\\"https://www.statista.com/statistics/1233465/bnpl-user-age-usa/\\\" target=\\\"_blank\\\"\u003e更倾向于使用\u003c/a\u003eBNPL服务进行购物。因此，BNPL是吸引新一代年轻顾客的绝佳方式，他们更喜欢分期付款的灵活性。年轻群体通常更愿意尝试新事物，偏好替代传统信用卡的选项，或可能对信用的获取有限。\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003e6个最佳先买后付应用\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003eShop Pay分期付款\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eAffirm\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eAfterpay\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eSezzle\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003ePayPal Pay Later\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eKlarna\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e零售商青睐先买后付服务，因为这已被证明可以提升整体销售量。由于这种零售商偏好，现有的BNPL服务比以往任何时候都要多。以下是六个备受推崇的选择。\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e1. Shop Pay分期付款\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shop-pay-installments.jpg?v=1731591212\\\" alt=\\\"Ondo的产品页面，提供通过Shop Pay分期付款的BNPL选项\\\"\u003e\\n\u003cfigcaption\u003e袜子品牌Ondo通过Shop Pay分期付款在其网站上提供BNPL。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003eShopify与Affirm合作，提供了一项强大的BNPL服务，称为\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments\\\" target=\\\"_blank\\\"\u003eShop Pay分期付款\u003c/a\u003e。Shop Pay分期付款为在线小型企业提供了与大型零售商相同的BNPL好处，包括更高的平均订单价值和更少的购物车放弃率。\u003c/p\u003e\\n\u003cp\u003e要检查你的资格，请登录到Shopify管理后台，进入设置 \u0026gt; 支付。点击Shop Pay分期付款下的管理。如果你符合高级套餐的资格，你将有机会查看融资选项。要激活，请点击选择高级套餐，接受提供的高级融资选项。\u003c/p\u003e\\n\u003cp\u003e要在你的Shopify商店上激活Shop Pay分期付款，请执行以下操作：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e从Shopify管理后台，进入设置 \u0026gt; 支付。\u003c/li\u003e\\n\u003cli\u003e在Shopify支付部分，点击管理。\u003c/li\u003e\\n\u003cli\u003e在Shop Pay部分，勾选Shop Pay分期付款，然后点击保存。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e你还可以\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/sell-in-person/getting-started/setup-payment-method/enable-payments\\\" target=\\\"_blank\\\"\u003e在Shopify POS中使用Shop Pay分期付款\u003c/a\u003e进行面对面的交易。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e最佳功能：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e完整的在线商店和销售点（POS）集成，适用于在线和面对面的销售\u003c/li\u003e\\n\u003cli\u003e退货和退款无需支付手续费\u003c/li\u003e\\n\u003cli\u003e商家在1-3个工作日内收到付款\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e优点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e与你的Shopify商店和POS系统轻松集成\u003c/li\u003e\\n\u003cli\u003e提高转化率和平均订单价值\u003c/li\u003e\\n\u003cli\u003e为使用Shop Pay的数百万买家提供分期付款\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e缺点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e仅适用于Shopify\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e定价：\u003c/strong\u003e如果你选择Shopify作为你的\u003ca href=\\\"/zh/blog/best-ecommerce-platforms\\\" target=\\\"_blank\\\"\u003e电商平台\u003c/a\u003e，你可以使用Shop Pay分期付款，让客户根据交易金额以两种方式之一付款：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e对于订单金额在50到999.99美元（约359到7185元人民币）之间：顾客每两周支付四次，免息。\u003c/li\u003e\\n\u003cli\u003e对于订单金额在150到30,000美元（约1077到21.5万元人民币）之间：顾客按月支付，年利率从10%到36%不等。根据购买金额，可分3个月、6个月或12个月支付。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e2. Affirm\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eAffirm是亚马逊和Target等大型零售商提供的一种支付方式，金额高达17,500美元（约12.5万元人民币）。要向顾客提供Affirm，你必须直接在线销售产品给消费者，或者是平均订单价值超过50美元（约359元人民币）的个体经营者。\u003c/p\u003e\\n\u003cp\u003e对于短期贷款（四次付款，每次付款间隔两周），Affirm不收取任何利息和费用。长达36个月的长期贷款需要支付利息（年利率从10%到30%不等，视信用而定），但不收费。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e最佳功能：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e1-3个工作日内向商家支付款项\u003c/li\u003e\\n\u003cli\u003e灵活的支付选项\u003c/li\u003e\\n\u003cli\u003e为合作伙伴提供营销支持\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e优点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e与许多流行平台（如Shopify）无缝集成\u003c/li\u003e\\n\u003cli\u003e在美国和加拿大均可用\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e缺点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e仅适用于直接在线向消费者销售的企业，或平均订单价值至少为50美元（约359元人民币）的企业\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e定价：\u003c/strong\u003eAffirm表示其收取基础百分比加交易费用，但未披露具体金额。\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e3. AfterPay\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Shopify商家Girlfriend Collective使用Afterpay作为BNPL提供商的图片\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/afterpay-example.jpg?v=1731591212\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003e可持续运动服品牌\u003ca href=\\\"https://girlfriend.com/\\\" target=\\\"_blank\\\"\u003eGirlfriend Collective\u003c/a\u003e在其网站上通过Afterpay提供BNPL。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003eAfterpay拥有一项智能信用限额工具，根据购物者的个人信用历史为其设定消费限额。这样就能有效防止购物者消费超过还款能力。它还提供定期的付款提醒，其虚拟卡服务也易于使用。Afterpay收取逾期费用，其利率与Affirm相同，均在10%到30%之间。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e最佳功能：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e与Shopify的简单集成\u003c/li\u003e\\n\u003cli\u003e提供数据报告的商家门户\u003c/li\u003e\\n\u003cli\u003e无利息费用\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e优点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e立即支付给商家\u003c/li\u003e\\n\u003cli\u003e降低信用和欺诈风险\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e缺点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e面对面支付最好与Square配合使用\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e定价：\u003c/strong\u003eAfterpay的费用普遍报道为每笔交易30美分（约2元人民币），加上总购买额的4-6%\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e4. Sezzle\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eSezzle具有一项功能，允许顾客将付款截止日期推迟两周。Sezzle要求所有消费都必须支付25%的首付款，但借款人可以在不支付利息的情况下还清大部分贷款。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e最佳功能：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e一次性购买和定期订阅费用均可选择还款方式\u003c/li\u003e\\n\u003cli\u003e消费者可以通过Sezzle Up建立信用评分\u003c/li\u003e\\n\u003cli\u003e重新安排付款\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e优点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e接入银行网络，方便借款人审批\u003c/li\u003e\\n\u003cli\u003e付款灵活\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e缺点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e商家的交易费用高于平均水平\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e定价：\u003c/strong\u003eSezzle据报道对每笔交易收取30美分（约2元人民币）加6%的费用。\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e\u003cstrong\u003e5. PayPal Pay Later\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003ePayPal作为一个安全的在线支付系统或个人对个人的现金转账应用可能更为人熟知，但它也是一个BNPL贷款方。其标志性贷款产品PayPal Pay Later有两个选项：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e分4次支付\u003c/strong\u003e，将交易分成四次定期付款。PayPal将此服务限制在30美元（约215元人民币）到1,500美元（约1万元人民币）的购买之间。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e按月支付\u003c/strong\u003e，允许购物者将199美元（约1432元人民币）到10,000美元（约7.1万元人民币）的购买分成6到24个月的每月付款。PayPal的标准年利率大约为24%。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e最佳功能：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e根据购物者行为自动推广最相关的BNPL选项\u003c/li\u003e\\n\u003cli\u003e拥有庞大的用户基础\u003c/li\u003e\\n\u003cli\u003e立即支付给商家\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e优点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e设置简单\u003c/li\u003e\\n\u003cli\u003e品牌知名度和信任度高\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e缺点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e仅有两种还款选项\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e定价：\u003c/strong\u003e适用标准PayPal支付交易费用\u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e\u003cstrong\u003e6. Klarna\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eKlarna使用一种名为购买力的专有指标，而不是严格的借款限额。它将购买力描述为“基于你在Klarna的付款历史和未偿还余额等因素的估计金额。”如果顾客信用良好且有可靠的付款记录，他们可能有资格获得Klarna提供的比大多数其他BNPL供应商更高的销售点贷款。利息最高可达25%。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e最佳功能：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e消费者可用的浏览器扩展\u003c/li\u003e\\n\u003cli\u003e借款限额\u003c/li\u003e\\n\u003cli\u003e忠诚卡\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e优点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e为消费者提供多种支付选项\u003c/li\u003e\\n\u003cli\u003e适用于在线和面对面的购物\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e缺点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e商家和消费者的费用普遍较高\u003c/li\u003e\\n\u003cli\u003e仅限于信用良好的消费者借款\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e定价：\u003c/strong\u003eKlarna的费用因你的业务情况和当前市场而异。\u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003e\u003cstrong\u003e寻找BNPL提供商时需考虑的6个事项\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e在为你的业务寻找BNPL提供商时，请考虑以下事项：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e与你的电商平台的集成和兼容性：\u003c/strong\u003e以Shop Pay分期付款为例，通过与Shopify网站和\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/sell-in-person\\\" target=\\\"_blank\\\"\u003ePOS\u003c/a\u003e的无缝集成，客户可以选择在结账时分期支付订单，无论是在线支付还是店内支付。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e借款金额：\u003c/strong\u003e确保BNPL提供商能够借出足够的资金以供顾客购买你的产品——同时确保你的产品价格不会过低而无法符合BNPL资格。Shop Pay分期付款的订单金额在50美元（约359元人民币）到20,000美元（约14.4万元人民币）之间均符合条件。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e资金支付：\u003c/strong\u003e你不想等上几周才能收到BNPL销售的资金。例如，在你为使用Shop Pay分期付款的\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/fulfillment/managing-orders/payments/capturing-payments\\\" target=\\\"_blank\\\"\u003e订单付款\u003c/a\u003e后，你将在一到三个工作日内收到全额付款。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e顾客体验：\u003c/strong\u003e寻找提供用户友好界面、透明条款和条件以及响应迅速的客户支持的提供商，以解决任何问题或疑虑。例如，Shop Pay分期付款的购买力功能允许你的顾客在购买旅程开始时查看其支付选项。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e灵活性和定制化：\u003c/strong\u003e选择提供灵活支付选项、还款条款和定制选项的BNPL提供商，以满足你业务和目标受众的独特需求。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e数据分析和洞察：\u003c/strong\u003e寻找可跟踪关键指标的报告工具。你可以查看Shop Pay分期付款的分析结果，并\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/fulfillment/managing-orders/exporting-orders\\\" target=\\\"_blank\\\"\u003e将数据导出为CSV电子表格\u003c/a\u003e。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e通过Shop Pay分期付款减少购物车放弃\u003c/p\u003e\\n\u003cp\u003e通过Shop Pay分期付款，你可以在结账时为顾客提供灵活的付款计划，并将较大购买的购物车放弃率降低高达28%。立即提高平均订单价值，让更多浏览者转化为买家。\u003c/p\u003e\\n\u003ca href=\\\"/shop-pay-installments?itcat=coreblog\u0026amp;itterm=shop-pay-installments-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e了解Shop Pay分期付款\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"7\\\"\u003e\u003cstrong\u003e如何推广BNPL并提高平均订单价值\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e一些BNPL提供商提供资产来帮助你制定推广策略。例如，如果你使用Shop Pay分期付款，你可以利用完整的营销工具包、\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/compliance\\\" target=\\\"_blank\\\"\u003e合规指南\u003c/a\u003e、\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/approved-messaging\\\" target=\\\"_blank\\\"\u003e批准的信息\u003c/a\u003e、\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/assets\\\" target=\\\"_blank\\\"\u003e品牌资产\u003c/a\u003e和\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/assets\\\" target=\\\"_blank\\\"\u003e使用指南\u003c/a\u003e，以确保你使用正确的披露和措辞。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e在你的在线商店添加横幅\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在你的网站上通过\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/promoting-on-online-store\\\" target=\\\"_blank\\\"\u003e公告横幅\u003c/a\u003e推广你的BNPL服务。突出该计划的好处，并考虑链接到常见问题页面，解答有关的常见问题。在你网站的主页、\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/product-banner\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e和\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/cart-banner\\\" target=\\\"_blank\\\"\u003e购物车页面\u003c/a\u003e添加横幅。\u003c/p\u003e\\n\u003cp\u003e例如，美容公司\u003ca href=\\\"https://myrevair.com/\\\" target=\\\"_blank\\\"\u003eRevAir\u003c/a\u003e通过网站横幅提醒顾客，他们可以使用Shop Pay以每月低至32美元（约230元人民币）的价格购买其产品。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e将其包含在营销电子邮件中\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e使用电子邮件营销与顾客分享你的BNPL选项。例如，如果你使用Shop Pay分期付款，你可以通过\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/social-media-marketing\\\" target=\\\"_blank\\\"\u003e电子邮件营销和付费媒体\u003c/a\u003e进行推广。使用预加载的Shopify电子邮件模板，如果你在网站上安装了\u003ca href=\\\"https://apps.shopify.com/shopify-email?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eShopify电子邮件\u003c/a\u003e应用，则可以使用该模板。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e添加零售标识\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在商店的战略位置安装标识，以帮助提高顾客在商店中浏览时对BNPL的认识。你可以在商店入口、结账处、高价商品附近、畅销商品旁边以及试衣间中放置标识。\u003c/p\u003e\\n\u003cp\u003eShop Pay分期付款提供8” x 10”的标识、6” x 6”的帐篷卡和4” x 6”的顾客明信片的可打印文件，因此你甚至不必自己设计创意。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cfigure\u003e\\n    \u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/signage-kit.jpg?v=1731591212\\\" alt=\\\"来自Shop Pay标识工具包的顾客明信片示例\\\"\u003e\\n    \u003cfigcaption\u003e获取你可以在店内推广Shop Pay分期付款的顾客明信片。\u003c/figcaption\u003e\\n\u003c/figure\u003e\u003c/div\u003e\\n\u003cp\u003e\u003cstrong\u003e👉\u003c/strong\u003e \u003ca href=\\\"https://cdn.shopify.com/static/Shop%20Pay%20Installments%20In%20Store%20Assets.zip\\\" target=\\\"_blank\\\"\u003e下载你的标识工具包。\u003c/a\u003e\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e与你的BNPL提供商合作\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e一些BNPL提供商拥有额外的营销和分销渠道，你可以利用这些渠道。例如，\u003ca href=\\\"https://shop.app/\\\" target=\\\"_blank\\\"\u003eShop应用\u003c/a\u003e可以向购物者展示库存，允许他们快速查看哪些商家接受BNPL支付。这是接触新受众和销售渠道的绝佳方式。\u003c/p\u003e\\n\u003ch2 id=\\\"8\\\"\u003e\u003cstrong\u003e先买后付的替代方案\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003eBNPL可能并不是每个小型商家的选择。以下是供企业和购物者探索的一些替代方案：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e分期付款\u003c/strong\u003e：如果你的业务能够处理，你仍然可以提供分期付款选项。通过这种设置，顾客必须在收到产品之前以分期付款的方式支付全额。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e个人贷款\u003c/strong\u003e：如果购物者真的无法负担某件商品，而BNPL或信用卡又不是选择，他们可以选择个人贷款。作为商家，你不应建议这一点——将决定权留给顾客。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/zh/blog/loyalty-program\\\" target=\\\"_blank\\\"\u003e顾客忠诚计划\u003c/a\u003e\u003cstrong\u003e激励措施\u003c/strong\u003e：你可能有一个顾客忠诚计划，提供购买奖励。你可以考虑提供折扣或允许顾客使用忠诚计划积分“支付”购买。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e基于收入的定价\u003c/strong\u003e：一些企业有基于收入的定价系统，允许顾客根据自己的能力支付。这可能是一个敏感且棘手的话题，也需要对顾客有很高的信任。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e商店信用卡\u003c/strong\u003e：许多大型零售商提供自己的品牌信用卡。虽然这可能不是小型企业可行的途径，但一旦你的业务发展壮大，可能会成为一个选择。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"9\\\"\u003e先买后付常见问题\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eBNPL是什么意思？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eBNPL代表“先买后付”。先买后付是一种支付系统，允许顾客现在购买商品，稍后付款，通常是在规定的时间内。这种支付系统通常由在线零售商使用，类似于分期付款的概念。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何为我的业务设置先买后付？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e要为你的业务设置先买后付，首先研究并找到可以与你现有的电商平台和支付网关集成的BNPL平台。然后查看每个BNPL的定价、条款和功能，以找到最适合你需求的选项。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e先买后付系统如何运作？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e在先买后付系统中，顾客在结账时选择先买后付选项。然后，他们会收到一张带有付款截止日期的发票。顾客必须在截止日期之前完成付款，否则可能会产生滞纳金。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e先买后付如何赚钱？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e先买后付服务通过向商家收取每笔交易处理费用赚钱。该费用通常是购买金额的一定百分比，加上固定金额。BNPL提供商还可以通过利息费用和滞纳金获利。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e哪个网站是最好的先买后付平台？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eShop Pay分期付款\u003c/li\u003e\\n\u003cli\u003eKlarna\u003c/li\u003e\\n\u003cli\u003eAffirm\u003c/li\u003e\\n\u003cli\u003eAfterPay\u003c/li\u003e\\n\u003cli\u003eSezzle\u003c/li\u003e\\n\u003cli\u003ePayPal\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e先买后付有什么隐患吗？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e如果你能在免息期结束之前全额偿还购买款项，并且没有任何其他债务，那么先买后付可能是值得的。然而，如果你有其他债务或无法在免息期结束之前全额偿还购买款项，那么先买后付可能会带来风险和费用。虽然软信用检查不会影响你的信用评分，但BNPL贷款现在会在三大信用局的信用报告中显示\u003c/p\u003e\\n\u003cp\u003e*这些统计数据基于Shopify内部数据。样本量包括281个使用不同财务套餐的Shop Pay分期付款的商家。个别结果可能有所不同。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"excerpt\",\"先买后付计划越来越受欢迎，也越来越容易获得。以下是你需要了解的有关先买后付的所有信息。\",\"excerptHtml\",\"\u003cspan style=\\\"font-weight: 400;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"font-weight: 400;\\\"\u003e先买后付计划越来越受欢迎，也越来越容易获得。以下是你需要了解的有关先买后付的所有信息。\u003c/span\u003e\",\"seo\",{\"_1959\":1994,\"_339\":-5,\"_1803\":1989},\"SEO\",\"metafields\",[-5,-5,-5,1997,-5,-5,-5],{\"_1959\":1998,\"_1999\":2000,\"_2001\":2002},\"Metafield\",\"value\",\"{\\\"zh-cn\\\":\\\"https://www.shopify.com/zh-CN/blog/buy-now-pay-later\\\"}\",\"key\",\"hreflang_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"modifiedAt\",\"2024年11月13日\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cp\u003e当顾客想要购买某件商品但手头没有现金时，他们有几种选择：使用信用卡、利用商店的分期付款计划，或通过先买后付（BNPL）安排按月付款。\u003c/p\u003e\\n\u003cp\u003e虽然信用卡仍然占据重要地位，但分期付款计划已成为过去式。由\u003ca href=\\\"/zh/blog/bnpl-companies\\\" target=\\\"_blank\\\"\u003e第三方信用专业机构管理的BNPL计划\u003c/a\u003e正变得越来越流行且易于获取。实际上，\u003ca href=\\\"https://www.nerdwallet.com/article/credit-cards/2023-consumer-credit-card-report\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e根据一项调查\u003c/a\u003e，多达25%的美国人曾使用BNPL作为支付选项。\u003c/p\u003e\\n\u003cp\u003e尽管零售商需要向BNPL提供商支付服务费用，但他们可以通过\u003ca href=\\\"https://www.pymnts.com/buy-now-pay-later/2021/new-data-buy-now-pay-later-options-drive-forever-sales-for-merchants/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e增加的销售量\u003c/a\u003e来弥补这一点。\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e想知道BNPL是否适合你的业务吗？请继续阅读，了解这一趋势及主要BNPL服务提供商的更多信息。\u003c/p\u003e\\n\\n\u003ch2 id=\\\"1\\\"\u003e\u003cstrong\u003e什么是先买后付（BNPL）？\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e先买后付计划是一种在销售点向顾客提供的贷款，允许顾客在不使用信用卡的情况下购买商品。流行的BNPL提供商包括Shopify的\u003ca href=\\\"/shop-pay-installments\\\" target=\\\"_blank\\\"\u003eShop Pay分期付款\u003c/a\u003e、Affirm、Afterpay、Sezzle、PayPal和Klarna。\u003c/p\u003e\\n\u003cp\u003e许多BNPL提供商会对顾客进行即时的软信用检查（这种检查不会影响信用报告），然后发放销售点贷款资金。顾客随后每月向提供商支付，直到产品的费用全部还清。\u003c/p\u003e\\n\u003cp\u003e某些支付选项可能会产生利息，但大多数不会，一些公司对逾期付款收取滞纳金。BNPL公司可能通过向零售商收取费用来弥补对消费者不收取利息的情况。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e通过先买后付促进销售\u003c/p\u003e\\n\u003cp\u003eShop Pay分期付款让客户在结账时可以灵活选择分 4 期免息付款或最长12个月的分期付款。立即提高平均订单价值，减少购物车放弃率，让更多浏览者转变为买家。\u003c/p\u003e\\n\u003ca href=\\\"/shop-pay-installments?itcat=coreblog\u0026amp;itterm=shop-pay-installments-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e了解Shop Pay分期付款\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"2\\\"\u003e\u003cstrong\u003e先买后付是如何运作的？\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e先买后付是一种支付系统，允许顾客现在购买商品，稍后付款，通常是在规定的时间内。这种支付系统通常由在线零售商使用，类似于分期付款的概念。\u003c/p\u003e\\n\u003cp\u003e通常，顾客在结账时选择先买后付选项。然后，他们会收到一张带有付款截止日期的发票。顾客必须在截止日期之前完成付款，否则可能会产生滞纳金。\u003c/p\u003e\\n\u003cp\u003e以下是消费者和零售商使用BNPL流程的五个步骤：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e顾客正常购物并开始结账过程\u003c/strong\u003e。如果你是顾客，你可以像进行任何其他电子商务交易一样开始BNPL流程。你在自己喜欢的在线商店购物，选择商品，并准备付款。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e零售商选择的BNPL供应商提供先买后付的选项。\u003c/strong\u003e在结账时，顾客将有机会选择使用BNPL进行购买，同时也可以选择使用信用卡或借记卡支付。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e贷款方对顾客进行软信用检查。\u003c/strong\u003e当顾客选择使用BNPL购买商品时，他们需要向BNPL贷款方提供一些个人信息（例如详细地址或身份证号码）。贷款方立即对顾客进行软信用检查，以确保他们最终会根据其信用记录偿还贷款。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBNPL提供商向零售商收取费用。\u003c/strong\u003eBNPL提供商将从零售交易中提取一定比例的费用，直接向零售商收取。该费用（通常在2%到8%之间）从BNPL提供商支付给商家的总额中扣除。这类似于传统信用卡公司与零售商之间的安排。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e顾客分期偿还余额。\u003c/strong\u003e大多数BNPL提供商提供无息付款选项，前提是顾客在短时间内（通常为30天）偿还全部余额。如果顾客需要更多时间来偿还余额，贷款方提供不同的付款计划，利率各异。就像信用卡一样，顾客越快偿还账单，支付的总利息就越少。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"带有Shop Pay分期付款选项的戒指图片\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/bnpl-example_600x600_cdcc8356-991b-4a86-83ea-6fcfc1e1fb30.jpg?v=1731591212\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003e通过Shop Pay分期付款，顾客可以选择他们的付款金额和付款周期。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"3\\\"\u003e\u003cstrong\u003eBNPL为何如此受欢迎？\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e消费者在使用BNPL服务时可以享受多种潜在好处。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003eBNPL提升底线\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eBNPL为没有信用卡的购物者提供了平等机会——这意味着你拥有更大的潜在买家群体。BNPL服务为消费者提供了许多与信用卡相同的好处，但针对的是相对较小的个人消费。\u003c/p\u003e\\n\u003cp\u003e顾客可以在BNPL提供商的网站或其手机应用上完成所有操作。这种简单的结账流程意味着商家的销售量增加。此外，多达\u003ca href=\\\"https://www.nerdwallet.com/article/credit-cards/2023-consumer-credit-card-report\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e15%的美国人\u003c/a\u003e不再使用信用卡，主要是由于高利率。考虑到平均利率已经超过\u003ca href=\\\"https://fred.stlouisfed.org/series/TERMCBCCINTNS\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e20%\u003c/a\u003e，这也就不足为奇了。BNPL提供了免息和灵活的\u003ca href=\\\"/zh/blog/payout-methods\\\" target=\\\"_blank\\\"\u003e支付选项\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e大多数BNPL服务在销售点为顾客提供选择。顾客可以使用BNPL服务支付全部货款，或将购买金额分摊到BNPL和其他支付来源（如借记卡）之间。此外，大多数BNPL供应商会对客户进行软信用检查，以确认其贷款资格。与硬信用检查不同，这不会影响消费者的信用评分。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e风险最小\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eBNPL服务通常承担所有风险。这意味着在未付款的情况下，BNPL供应商也需要承担责任——即使顾客未能按时付款，商家仍会收到全额购买款项。你不必是银行或金融机构也可以向顾客提供BNPL服务。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e集成简单\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e许多BNPL提供商为商家提供简单的集成选项。这样，无需大量投资或专业技术知识，就能轻松将支付选项快速添加到结账流程中。例如，Shop Pay分期付款与Shopify的商业工具套件无缝集成。\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003e\u003cstrong\u003e接受先买后付支付的优点\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e商家通过向顾客提供BNPL支付选项可以获得很多好处：\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e提高平均订单价值\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e简而言之，BNPL允许顾客在不使用信用卡的情况下一次性购买他们原本买不起或不想支付的商品。购物者可以通过分期付款来购买更高价格的商品。\u003c/p\u003e\\n\u003cp\u003e这可以让他们购买更昂贵的产品、升级到高端版本，或添加配件和附加产品，从而提高商家的\u003ca href=\\\"/blog/average-order-value\\\" target=\\\"_blank\\\"\u003e平均订单价值（AOV）\u003c/a\u003e。实际上，使用Shop Pay分期付款的商家平均订单价值提高了多达50%，购物车放弃率减少了多达28%。*\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e改善现金流\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e提供BNPL可以为商家在市场上带来竞争优势。在多个卖家提供类似产品的行业中，提供灵活的支付选项可以使商家与众不同。\u003c/p\u003e\\n\u003cp\u003e许多顾客会因为意想不到的费用或担心负担不起而放弃购物车。BNPL选项可以通过提供更易管理的支付结构来帮助降低购物车放弃率。\u003c/p\u003e\\n\u003cp\u003e商家从BNPL服务提供商那里提前收到付款，而顾客则分期偿还款项。这可以帮助改善商家的现金流，尤其是大额消费。通过提供与顾客财务状况相符的灵活支付选项，商家可以培养顾客的忠诚度，鼓励顾客重复购买。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e吸引年轻顾客\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e年轻消费者\u003ca href=\\\"https://www.statista.com/statistics/1233465/bnpl-user-age-usa/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e更倾向于使用\u003c/a\u003eBNPL服务进行购物。因此，BNPL是吸引新一代年轻顾客的绝佳方式，他们更喜欢分期付款的灵活性。年轻群体通常更愿意尝试新事物，偏好替代传统信用卡的选项，或可能对信用的获取有限。\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003e6个最佳先买后付应用\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003eShop Pay分期付款\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eAffirm\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eAfterpay\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eSezzle\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003ePayPal Pay Later\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eKlarna\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e零售商青睐先买后付服务，因为这已被证明可以提升整体销售量。由于这种零售商偏好，现有的BNPL服务比以往任何时候都要多。以下是六个备受推崇的选择。\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e1. Shop Pay分期付款\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shop-pay-installments.jpg?v=1731591212\\\" alt=\\\"Ondo的产品页面，提供通过Shop Pay分期付款的BNPL选项\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e袜子品牌Ondo通过Shop Pay分期付款在其网站上提供BNPL。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003eShopify与Affirm合作，提供了一项强大的BNPL服务，称为\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments\\\" target=\\\"_blank\\\"\u003eShop Pay分期付款\u003c/a\u003e。Shop Pay分期付款为在线小型企业提供了与大型零售商相同的BNPL好处，包括更高的平均订单价值和更少的购物车放弃率。\u003c/p\u003e\\n\u003cp\u003e要检查你的资格，请登录到Shopify管理后台，进入设置 \u0026gt; 支付。点击Shop Pay分期付款下的管理。如果你符合高级套餐的资格，你将有机会查看融资选项。要激活，请点击选择高级套餐，接受提供的高级融资选项。\u003c/p\u003e\\n\u003cp\u003e要在你的Shopify商店上激活Shop Pay分期付款，请执行以下操作：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e从Shopify管理后台，进入设置 \u0026gt; 支付。\u003c/li\u003e\\n\u003cli\u003e在Shopify支付部分，点击管理。\u003c/li\u003e\\n\u003cli\u003e在Shop Pay部分，勾选Shop Pay分期付款，然后点击保存。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e你还可以\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/sell-in-person/getting-started/setup-payment-method/enable-payments\\\" target=\\\"_blank\\\"\u003e在Shopify POS中使用Shop Pay分期付款\u003c/a\u003e进行面对面的交易。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e最佳功能：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e完整的在线商店和销售点（POS）集成，适用于在线和面对面的销售\u003c/li\u003e\\n\u003cli\u003e退货和退款无需支付手续费\u003c/li\u003e\\n\u003cli\u003e商家在1-3个工作日内收到付款\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e优点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e与你的Shopify商店和POS系统轻松集成\u003c/li\u003e\\n\u003cli\u003e提高转化率和平均订单价值\u003c/li\u003e\\n\u003cli\u003e为使用Shop Pay的数百万买家提供分期付款\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e缺点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e仅适用于Shopify\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e定价：\u003c/strong\u003e如果你选择Shopify作为你的\u003ca href=\\\"/zh/blog/best-ecommerce-platforms\\\" target=\\\"_blank\\\"\u003e电商平台\u003c/a\u003e，你可以使用Shop Pay分期付款，让客户根据交易金额以两种方式之一付款：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e对于订单金额在50到999.99美元（约359到7185元人民币）之间：顾客每两周支付四次，免息。\u003c/li\u003e\\n\u003cli\u003e对于订单金额在150到30,000美元（约1077到21.5万元人民币）之间：顾客按月支付，年利率从10%到36%不等。根据购买金额，可分3个月、6个月或12个月支付。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e2. Affirm\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eAffirm是亚马逊和Target等大型零售商提供的一种支付方式，金额高达17,500美元（约12.5万元人民币）。要向顾客提供Affirm，你必须直接在线销售产品给消费者，或者是平均订单价值超过50美元（约359元人民币）的个体经营者。\u003c/p\u003e\\n\u003cp\u003e对于短期贷款（四次付款，每次付款间隔两周），Affirm不收取任何利息和费用。长达36个月的长期贷款需要支付利息（年利率从10%到30%不等，视信用而定），但不收费。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e最佳功能：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e1-3个工作日内向商家支付款项\u003c/li\u003e\\n\u003cli\u003e灵活的支付选项\u003c/li\u003e\\n\u003cli\u003e为合作伙伴提供营销支持\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e优点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e与许多流行平台（如Shopify）无缝集成\u003c/li\u003e\\n\u003cli\u003e在美国和加拿大均可用\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e缺点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e仅适用于直接在线向消费者销售的企业，或平均订单价值至少为50美元（约359元人民币）的企业\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e定价：\u003c/strong\u003eAffirm表示其收取基础百分比加交易费用，但未披露具体金额。\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e3. AfterPay\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Shopify商家Girlfriend Collective使用Afterpay作为BNPL提供商的图片\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/afterpay-example.jpg?v=1731591212\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e可持续运动服品牌\u003ca href=\\\"https://girlfriend.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eGirlfriend Collective\u003c/a\u003e在其网站上通过Afterpay提供BNPL。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003eAfterpay拥有一项智能信用限额工具，根据购物者的个人信用历史为其设定消费限额。这样就能有效防止购物者消费超过还款能力。它还提供定期的付款提醒，其虚拟卡服务也易于使用。Afterpay收取逾期费用，其利率与Affirm相同，均在10%到30%之间。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e最佳功能：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e与Shopify的简单集成\u003c/li\u003e\\n\u003cli\u003e提供数据报告的商家门户\u003c/li\u003e\\n\u003cli\u003e无利息费用\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e优点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e立即支付给商家\u003c/li\u003e\\n\u003cli\u003e降低信用和欺诈风险\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e缺点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e面对面支付最好与Square配合使用\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e定价：\u003c/strong\u003eAfterpay的费用普遍报道为每笔交易30美分（约2元人民币），加上总购买额的4-6%\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e4. Sezzle\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eSezzle具有一项功能，允许顾客将付款截止日期推迟两周。Sezzle要求所有消费都必须支付25%的首付款，但借款人可以在不支付利息的情况下还清大部分贷款。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e最佳功能：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e一次性购买和定期订阅费用均可选择还款方式\u003c/li\u003e\\n\u003cli\u003e消费者可以通过Sezzle Up建立信用评分\u003c/li\u003e\\n\u003cli\u003e重新安排付款\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e优点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e接入银行网络，方便借款人审批\u003c/li\u003e\\n\u003cli\u003e付款灵活\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e缺点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e商家的交易费用高于平均水平\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e定价：\u003c/strong\u003eSezzle据报道对每笔交易收取30美分（约2元人民币）加6%的费用。\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e\u003cstrong\u003e5. PayPal Pay Later\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003ePayPal作为一个安全的在线支付系统或个人对个人的现金转账应用可能更为人熟知，但它也是一个BNPL贷款方。其标志性贷款产品PayPal Pay Later有两个选项：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e分4次支付\u003c/strong\u003e，将交易分成四次定期付款。PayPal将此服务限制在30美元（约215元人民币）到1,500美元（约1万元人民币）的购买之间。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e按月支付\u003c/strong\u003e，允许购物者将199美元（约1432元人民币）到10,000美元（约7.1万元人民币）的购买分成6到24个月的每月付款。PayPal的标准年利率大约为24%。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e最佳功能：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e根据购物者行为自动推广最相关的BNPL选项\u003c/li\u003e\\n\u003cli\u003e拥有庞大的用户基础\u003c/li\u003e\\n\u003cli\u003e立即支付给商家\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e优点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e设置简单\u003c/li\u003e\\n\u003cli\u003e品牌知名度和信任度高\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e缺点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e仅有两种还款选项\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e定价：\u003c/strong\u003e适用标准PayPal支付交易费用\u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e\u003cstrong\u003e6. Klarna\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eKlarna使用一种名为购买力的专有指标，而不是严格的借款限额。它将购买力描述为“基于你在Klarna的付款历史和未偿还余额等因素的估计金额。”如果顾客信用良好且有可靠的付款记录，他们可能有资格获得Klarna提供的比大多数其他BNPL供应商更高的销售点贷款。利息最高可达25%。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e最佳功能：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e消费者可用的浏览器扩展\u003c/li\u003e\\n\u003cli\u003e借款限额\u003c/li\u003e\\n\u003cli\u003e忠诚卡\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e优点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e为消费者提供多种支付选项\u003c/li\u003e\\n\u003cli\u003e适用于在线和面对面的购物\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e缺点：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e商家和消费者的费用普遍较高\u003c/li\u003e\\n\u003cli\u003e仅限于信用良好的消费者借款\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e定价：\u003c/strong\u003eKlarna的费用因你的业务情况和当前市场而异。\u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003e\u003cstrong\u003e寻找BNPL提供商时需考虑的6个事项\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e在为你的业务寻找BNPL提供商时，请考虑以下事项：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e与你的电商平台的集成和兼容性：\u003c/strong\u003e以Shop Pay分期付款为例，通过与Shopify网站和\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/sell-in-person\\\" target=\\\"_blank\\\"\u003ePOS\u003c/a\u003e的无缝集成，客户可以选择在结账时分期支付订单，无论是在线支付还是店内支付。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e借款金额：\u003c/strong\u003e确保BNPL提供商能够借出足够的资金以供顾客购买你的产品——同时确保你的产品价格不会过低而无法符合BNPL资格。Shop Pay分期付款的订单金额在50美元（约359元人民币）到20,000美元（约14.4万元人民币）之间均符合条件。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e资金支付：\u003c/strong\u003e你不想等上几周才能收到BNPL销售的资金。例如，在你为使用Shop Pay分期付款的\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/fulfillment/managing-orders/payments/capturing-payments\\\" target=\\\"_blank\\\"\u003e订单付款\u003c/a\u003e后，你将在一到三个工作日内收到全额付款。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e顾客体验：\u003c/strong\u003e寻找提供用户友好界面、透明条款和条件以及响应迅速的客户支持的提供商，以解决任何问题或疑虑。例如，Shop Pay分期付款的购买力功能允许你的顾客在购买旅程开始时查看其支付选项。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e灵活性和定制化：\u003c/strong\u003e选择提供灵活支付选项、还款条款和定制选项的BNPL提供商，以满足你业务和目标受众的独特需求。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e数据分析和洞察：\u003c/strong\u003e寻找可跟踪关键指标的报告工具。你可以查看Shop Pay分期付款的分析结果，并\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/fulfillment/managing-orders/exporting-orders\\\" target=\\\"_blank\\\"\u003e将数据导出为CSV电子表格\u003c/a\u003e。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e通过Shop Pay分期付款减少购物车放弃\u003c/p\u003e\\n\u003cp\u003e通过Shop Pay分期付款，你可以在结账时为顾客提供灵活的付款计划，并将较大购买的购物车放弃率降低高达28%。立即提高平均订单价值，让更多浏览者转化为买家。\u003c/p\u003e\\n\u003ca href=\\\"/shop-pay-installments?itcat=coreblog\u0026amp;itterm=shop-pay-installments-cta\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e了解Shop Pay分期付款\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"7\\\"\u003e\u003cstrong\u003e如何推广BNPL并提高平均订单价值\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e一些BNPL提供商提供资产来帮助你制定推广策略。例如，如果你使用Shop Pay分期付款，你可以利用完整的营销工具包、\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/compliance\\\" target=\\\"_blank\\\"\u003e合规指南\u003c/a\u003e、\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/approved-messaging\\\" target=\\\"_blank\\\"\u003e批准的信息\u003c/a\u003e、\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/assets\\\" target=\\\"_blank\\\"\u003e品牌资产\u003c/a\u003e和\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/assets\\\" target=\\\"_blank\\\"\u003e使用指南\u003c/a\u003e，以确保你使用正确的披露和措辞。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e在你的在线商店添加横幅\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在你的网站上通过\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/promoting-on-online-store\\\" target=\\\"_blank\\\"\u003e公告横幅\u003c/a\u003e推广你的BNPL服务。突出该计划的好处，并考虑链接到常见问题页面，解答有关的常见问题。在你网站的主页、\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/product-banner\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e和\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/cart-banner\\\" target=\\\"_blank\\\"\u003e购物车页面\u003c/a\u003e添加横幅。\u003c/p\u003e\\n\u003cp\u003e例如，美容公司\u003ca href=\\\"https://myrevair.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eRevAir\u003c/a\u003e通过网站横幅提醒顾客，他们可以使用Shop Pay以每月低至32美元（约230元人民币）的价格购买其产品。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e将其包含在营销电子邮件中\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e使用电子邮件营销与顾客分享你的BNPL选项。例如，如果你使用Shop Pay分期付款，你可以通过\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shop-pay-installments/marketing-toolkit/social-media-marketing\\\" target=\\\"_blank\\\"\u003e电子邮件营销和付费媒体\u003c/a\u003e进行推广。使用预加载的Shopify电子邮件模板，如果你在网站上安装了\u003ca href=\\\"https://apps.shopify.com/shopify-email?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eShopify电子邮件\u003c/a\u003e应用，则可以使用该模板。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e添加零售标识\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在商店的战略位置安装标识，以帮助提高顾客在商店中浏览时对BNPL的认识。你可以在商店入口、结账处、高价商品附近、畅销商品旁边以及试衣间中放置标识。\u003c/p\u003e\\n\u003cp\u003eShop Pay分期付款提供8” x 10”的标识、6” x 6”的帐篷卡和4” x 6”的顾客明信片的可打印文件，因此你甚至不必自己设计创意。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cfigure\u003e\\n    \u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/signage-kit.jpg?v=1731591212\\\" alt=\\\"来自Shop Pay标识工具包的顾客明信片示例\\\" loading=\\\"lazy\\\"\u003e\\n    \u003cfigcaption\u003e获取你可以在店内推广Shop Pay分期付款的顾客明信片。\u003c/figcaption\u003e\\n\u003c/figure\u003e\u003c/div\u003e\\n\u003cp\u003e\u003cstrong\u003e👉\u003c/strong\u003e \u003ca href=\\\"https://cdn.shopify.com/static/Shop%20Pay%20Installments%20In%20Store%20Assets.zip\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e下载你的标识工具包。\u003c/a\u003e\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e与你的BNPL提供商合作\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e一些BNPL提供商拥有额外的营销和分销渠道，你可以利用这些渠道。例如，\u003ca href=\\\"https://shop.app/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eShop应用\u003c/a\u003e可以向购物者展示库存，允许他们快速查看哪些商家接受BNPL支付。这是接触新受众和销售渠道的绝佳方式。\u003c/p\u003e\\n\u003ch2 id=\\\"8\\\"\u003e\u003cstrong\u003e先买后付的替代方案\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003eBNPL可能并不是每个小型商家的选择。以下是供企业和购物者探索的一些替代方案：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e分期付款\u003c/strong\u003e：如果你的业务能够处理，你仍然可以提供分期付款选项。通过这种设置，顾客必须在收到产品之前以分期付款的方式支付全额。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e个人贷款\u003c/strong\u003e：如果购物者真的无法负担某件商品，而BNPL或信用卡又不是选择，他们可以选择个人贷款。作为商家，你不应建议这一点——将决定权留给顾客。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/zh/blog/loyalty-program\\\" target=\\\"_blank\\\"\u003e顾客忠诚计划\u003c/a\u003e\u003cstrong\u003e激励措施\u003c/strong\u003e：你可能有一个顾客忠诚计划，提供购买奖励。你可以考虑提供折扣或允许顾客使用忠诚计划积分“支付”购买。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e基于收入的定价\u003c/strong\u003e：一些企业有基于收入的定价系统，允许顾客根据自己的能力支付。这可能是一个敏感且棘手的话题，也需要对顾客有很高的信任。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e商店信用卡\u003c/strong\u003e：许多大型零售商提供自己的品牌信用卡。虽然这可能不是小型企业可行的途径，但一旦你的业务发展壮大，可能会成为一个选择。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"9\\\"\u003e先买后付常见问题\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003eBNPL是什么意思？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eBNPL代表“先买后付”。先买后付是一种支付系统，允许顾客现在购买商品，稍后付款，通常是在规定的时间内。这种支付系统通常由在线零售商使用，类似于分期付款的概念。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何为我的业务设置先买后付？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e要为你的业务设置先买后付，首先研究并找到可以与你现有的电商平台和支付网关集成的BNPL平台。然后查看每个BNPL的定价、条款和功能，以找到最适合你需求的选项。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e先买后付系统如何运作？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e在先买后付系统中，顾客在结账时选择先买后付选项。然后，他们会收到一张带有付款截止日期的发票。顾客必须在截止日期之前完成付款，否则可能会产生滞纳金。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e先买后付如何赚钱？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e先买后付服务通过向商家收取每笔交易处理费用赚钱。该费用通常是购买金额的一定百分比，加上固定金额。BNPL提供商还可以通过利息费用和滞纳金获利。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e哪个网站是最好的先买后付平台？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003eShop Pay分期付款\u003c/li\u003e\\n\u003cli\u003eKlarna\u003c/li\u003e\\n\u003cli\u003eAffirm\u003c/li\u003e\\n\u003cli\u003eAfterPay\u003c/li\u003e\\n\u003cli\u003eSezzle\u003c/li\u003e\\n\u003cli\u003ePayPal\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e先买后付有什么隐患吗？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e如果你能在免息期结束之前全额偿还购买款项，并且没有任何其他债务，那么先买后付可能是值得的。然而，如果你有其他债务或无法在免息期结束之前全额偿还购买款项，那么先买后付可能会带来风险和费用。虽然软信用检查不会影响你的信用评分，但BNPL贷款现在会在三大信用局的信用报告中显示\u003c/p\u003e\\n\u003cp\u003e*这些统计数据基于Shopify内部数据。样本量包括281个使用不同财务套餐的Shop Pay分期付款的商家。个别结果可能有所不同。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"latestArticles\",[],\"contentNavigationLinks\",[2015,2019,2022,2025,2028,2031,2034,2037,2040],{\"_2016\":2017,\"_382\":2018},\"href\",\"#1\",\"什么是先买后付（BNPL）？\",{\"_2016\":2020,\"_382\":2021},\"#2\",\"先买后付是如何运作的？\",{\"_2016\":2023,\"_382\":2024},\"#3\",\"BNPL为何如此受欢迎？\",{\"_2016\":2026,\"_382\":2027},\"#4\",\"接受先买后付支付的优点\",{\"_2016\":2029,\"_382\":2030},\"#5\",\"6个最佳先买后付应用\",{\"_2016\":2032,\"_382\":2033},\"#6\",\"寻找BNPL提供商时需考虑的6个事项\",{\"_2016\":2035,\"_382\":2036},\"#7\",\"如何推广BNPL并提高平均订单价值\",{\"_2016\":2038,\"_382\":2039},\"#8\",\"先买后付的替代方案\",{\"_2016\":2041,\"_382\":2042},\"#9\",\"先买后付常见问题\",\"blogHandle\",\"settings\",{\"_2046\":2047,\"_2055\":2056,\"_2063\":2076,\"_2080\":2081,\"_2223\":2224,\"_2520\":2521,\"_2553\":2554,\"_2674\":2675,\"_2705\":2706,\"_2708\":2709},\"topSectionImages\",[2048,2051,2053],{\"_2049\":2050},\"src\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641\",{\"_2049\":2052},\"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641\",{\"_2049\":2054},\"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641\",\"images\",{\"_2057\":2058,\"_2059\":2060,\"_2061\":2062,\"_2063\":2064,\"_2067\":2068,\"_2069\":2070,\"_2071\":2072},\"guides-modal-default\",\"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg\",\"guides-modal-photography\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg\",\"guides-modal-seo\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg\",\"subscription\",{\"_1974\":2065},{\"_150\":2066},\"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040\",\"rightColSideBannerImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png\",\"rightColSideBannerGetInTouchImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png\",\"articleNavigation\",{\"_2073\":2074},\"banner\",{\"_150\":2075},\"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png\",{\"_2044\":2077},{\"_2078\":2079},\"subscriptionId\",\"DE84EF61-2A02-4778-8807-F01B108DE974\",\"citation\",{\"_2082\":2083,\"_2096\":2097,\"_2142\":2143,\"_2177\":2178,\"_2197\":2198},\"high-ticket-affiliate-programs\",[2084,2087,2090,2093],{\"_382\":2085,\"_384\":2086},\"Zip 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清单\",\"想让自己的网站在搜索结果中排名靠前？现在就来领取一份免费SEO清单吧。\",\"立即领取免费攻略\",\"《电商SEO 清单》将直接发送至您的邮箱。\",{\"_3097\":3098,\"_3179\":3180,\"_1060\":3191,\"_3201\":3202,\"_3207\":3208,\"_3212\":3213,\"_3395\":3396},\"webinar\",{\"_3099\":3100,\"_3101\":3102,\"_19\":3103,\"_426\":3106,\"_3109\":3110,\"_339\":3113,\"_1056\":3116,\"_3119\":3120,\"_3123\":3124,\"_3129\":3130,\"_3146\":3147,\"_3161\":3162,\"_3164\":3165,\"_3173\":3174,\"_3176\":3177},\"error_heading\",\"抱歉，我们在完成您的注册时遇到了一些问题。\",\"error_message_html\",\"请发送电子邮件至 \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e 或稍后重试。\",{\"_58\":3104,\"_271\":3105},\"全名\",\"请输入您的全名\",{\"_58\":3107,\"_271\":3108},\"公司电子邮件地址\",\"请输入有效的电子邮件地址\",\"phone\",{\"_58\":3111,\"_271\":3112},\"公司电话号码\",\"请输入您的公司电话号码\",{\"_58\":3114,\"_271\":3115},\"职位名称\",\"请输入您的职位名称\",{\"_58\":3117,\"_271\":3118},\"公司名\",\"请输入您的公司名称\",\"website\",{\"_58\":3121,\"_271\":3122},\"网站 URL\",\"请输入您的网站 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href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003e隐私政策\u003c/a\u003e。\",\"thanks\",{\"_1090\":3166,\"_341\":3167,\"_3168\":3169,\"_3170\":3171,\"_459\":3172},\"感谢您的注册！\",\"{{date}}见！我们将在活动开始之前，向您发送活动的唯一链接。\",\"subheading_onehourbefore\",\"活动的观看链接即将通过电子邮件发送给您。\",\"subheading_after\",\"请检查您的电子邮件，获取视频录像的链接。\",\"添加到日历\",\"homeLink\",{\"_382\":3175},\"前往 Shopify.com\",\"protected\",{\"_341\":3178},\"这是一项私人活动。\",\"event\",{\"_3164\":3181},{\"_1090\":3166,\"_3182\":3183,\"_3184\":3185,\"_341\":3186,\"_3187\":3188,\"_3189\":3190,\"_459\":3172},\"heading_bookmeeting\",\"感谢您的请求\",\"heading_isFull\",\"感谢您加入等候名单\",\"期待与您见面！\",\"subheading_bookmeeting\",\"我们会尽快与您联系，确认会面事宜。\",\"subheading_isFull\",\"我们会与您联系，确认注册状态。\",{\"_3164\":3192,\"_3195\":3196},{\"_1090\":3193,\"_459\":3194},\"谢谢\",\"Shopify Plus 销售专家会尽快与您联系。\",\"callUs\",{\"_1090\":3197,\"_459\":3198,\"_3199\":3200},\"想要更快开始聊天？致电我们。\",\"周一到周五上午 9 点到下午 6 点 (ET)\",\"button\",\"1-844-686-1946\",\"resource\",{\"_3164\":3203},{\"_1090\":3204,\"_3205\":3206},\"感谢您关注此资源\",\"download_button_label\",\"立即下载\",\"submit\",{\"_58\":3209,\"_3210\":3211},\"提交\",\"label_submitting\",\"正在提交…\",\"lead\",{\"_3099\":3100,\"_3101\":3102,\"_19\":3214,\"_426\":3215,\"_3109\":3216,\"_339\":3217,\"_1056\":3218,\"_3119\":3219,\"_3220\":3221,\"_3287\":3288,\"_3161\":3320,\"_3322\":3323,\"_3327\":3328,\"_3331\":3332,\"_3335\":3336,\"_3356\":3357,\"_3358\":3359,\"_3362\":3363,\"_266\":3366,\"_3369\":3370,\"_3386\":3387},{\"_58\":3104,\"_271\":3105},{\"_58\":3107,\"_271\":3108},{\"_58\":3111,\"_271\":3112},{\"_58\":3114,\"_271\":3115},{\"_58\":3117,\"_271\":3118},{\"_58\":3121,\"_271\":3122},\"industries\",{\"_58\":3222,\"_271\":3223,\"_3133\":3224},\"行业\",\"请选择您的行业\",{\"_3135\":270,\"_3225\":3226,\"_3227\":3228,\"_3229\":3230,\"_3231\":3232,\"_3233\":3234,\"_3235\":3236,\"_3237\":3238,\"_3239\":3240,\"_3241\":3242,\"_3243\":3244,\"_3245\":3246,\"_3247\":3248,\"_3249\":3250,\"_3251\":3252,\"_3253\":3254,\"_3255\":3256,\"_3257\":3258,\"_3259\":3260,\"_3261\":3262,\"_3263\":3264,\"_3265\":3266,\"_3267\":3268,\"_3269\":3270,\"_3271\":3272,\"_3273\":3274,\"_3275\":3276,\"_3277\":3278,\"_3279\":3280,\"_3281\":3282,\"_3283\":3284,\"_3285\":3286},\"ADULT\",\"成人用品\",\"ALCOHOL\",\"酒类\",\"ANIMALS_AND_PET_SUPPLIES\",\"宠物用品\",\"APPAREL_AND_ACCESSORIES\",\"服装和配饰\",\"ART_AND_PHOTOGRAPHY\",\"艺术与摄影\",\"AVIATION_AND_AEROSPACE\",\"航空航天\",\"BABY_AND_TODDLER\",\"婴幼儿用品\",\"BANKING_FINANCE_INSURANCE\",\"银行、金融、保险\",\"CHARITY_NONPROFIT_AND_ORGANIZATIONS\",\"慈善、非营利组织\",\"CONSTRUCTION_AND_INDUSTRIAL\",\"建筑与工业\",\"EDUCATION\",\"教育培训\",\"ELECTRONICS_AND_GADGETS\",\"电子产品和小工具\",\"ENTERTAINMENT\",\"娱乐\",\"FOOD_AND_BEVERAGE\",\"食品和饮料（不包括酒类）\",\"FURNITURE\",\"家具\",\"GIFTS_AND_COLLECTIBLES\",\"礼品和收藏品\",\"HEALTH_AND_BEAUTY\",\"健康与美容（不包括制药）\",\"HOME_DECOR\",\"家居装饰\",\"JEWELRY\",\"珠宝首饰\",\"MEDIA_AND_COMMUNICATION\",\"媒体与传播\",\"REGULATED_INDUSTRY_CANNABIS\",\"受监管行业 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target='_blank'\u003e隐私政策\u003c/a\u003e。\",\"popularPostsTitle\",\"热门文章\",\"subscribe\",{\"_446\":3431,\"_3072\":3433},{\"_426\":3432},\"请输入有效的电子邮件地址。\",{\"_3207\":3434,\"_3435\":3436,\"_271\":3439},\"获取更新\",\"success\",{\"_1090\":3437,\"_3075\":3438,\"_3081\":280},\"感谢您的订阅。\",\"您将很快开始收到免费的营销技巧和资源。与此同时，您可以开始免费试用 Shopify 来打造您的专属商店。\",\"出现错误，请稍后重试。\",\"readMoreLinks\",{\"_339\":3442},\"阅读详细内容\",\"relatedArticle\",{\"_339\":3445},\"相关文章\",\"partnersSignup\",{\"_3448\":3449,\"_3452\":3453,\"_3456\":3457,\"_448\":3461},\"service_partner\",{\"_1090\":3450,\"_1780\":3451,\"_3081\":300},\"加入 Shopify 合作伙伴计划，促进您的业务增长\",\"无论您是提供营销、定制服务还是网站设计和开发服务，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得赚取收入分成的机会、促进业务增长的各种工具，以及充满激情的商业社区。\",\"app_developer\",{\"_1090\":3454,\"_1780\":3455,\"_3081\":300},\"为 Shopify 商家构建应用\",\"无论您是要为 Shopify App Store 构建应用、提供自定义应用开发服务，还是想寻找扩大用户群的方法，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得教育资源、开发人员预览环境，以及赚取定期收入分成的机会。\",\"affiliate\",{\"_1090\":3458,\"_1780\":3459,\"_3081\":3460},\"加入 Shopify 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SEO\",\"technical-seo\",\"Technical SEO\",\"seo-international\",\"International SEO\",{\"_11\":3036,\"_3399\":3400,\"_2071\":3693,\"_3412\":3700,\"_3422\":3709,\"_3427\":3713,\"_3429\":3714,\"_3440\":3723,\"_3443\":3725,\"_3446\":3727,\"_3463\":3740,\"_3481\":3749,\"_3485\":3751,\"_2063\":3780,\"_2011\":3786,\"_1010\":3790,\"_3545\":3794,\"_3548\":3796,\"_2080\":3797,\"_3552\":3799,\"_3555\":3801},{\"_339\":3694,\"_3403\":3695,\"_3405\":3696,\"_3407\":3697,\"_3409\":3698},\"On this page\",\"Start your online business today.\",\"For free.\",\"Try Shopify for free, no credit card required.\",{\"_3403\":3699},\"Unify online and in-person sales today.\",{\"_339\":3701,\"_1803\":3702,\"_269\":3703,\"_122\":3704,\"_3418\":3705,\"_452\":3706},\"Keep up with the latest from Shopify\",\"Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Enter email\",\"Subscribe\",\"By entering your email, you agree to receive marketing emails from Shopify.\",{\"_1090\":3707,\"_124\":3708},\"Thank you for subscription!\",\"Check your email for instructions.\",{\"_339\":3710,\"_1803\":3711,\"_3418\":3712},\"The newsletter for entrepreneurs\",\"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e.\",\"popular posts\",{\"_446\":3715,\"_3072\":3717},{\"_426\":3716},\"Please enter a valid email address.\",{\"_3207\":3718,\"_3435\":3719,\"_271\":3722},\"Get updates\",{\"_1090\":3720,\"_3075\":3721,\"_3081\":1337},\"Thanks for subscribing.\",\"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.\",\"Something went wrong, please try again later!\",{\"_339\":3724},\"Read more\",{\"_339\":3726},\"Related article\",{\"_3448\":3728,\"_3452\":3731,\"_3456\":3734,\"_448\":3738},{\"_1090\":3729,\"_1780\":3730,\"_3081\":1345},\"Grow your business with the Shopify Partner Program\",\"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.\",{\"_1090\":3732,\"_1780\":3733,\"_3081\":1345},\"Build apps for Shopify merchants\",\"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. 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Join for free and access revenue share opportunities, developer preview environments, and educational resources.\",{\"_3465\":3741,\"_3467\":3742,\"_3469\":3743,\"_3471\":3744,\"_3473\":3745,\"_3475\":3746,\"_3477\":3747,\"_3479\":3748},\"Share article\",\"Updated on\",\"Published on\",\"Updated by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e on \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e\",\"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e\",\"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e\",\"Reviewed\",\"Written\",{\"_3483\":3750},{\"_382\":491},{\"_1090\":3752,\"_3075\":3753,\"_1974\":3754,\"_3199\":3756,\"_3494\":3757,\"_3497\":3758,\"_2710\":3760,\"_2716\":3763,\"_3507\":3766,\"_3409\":3768,\"_3513\":3770,\"_3519\":3774,\"_3524\":3778},\"Start selling with Shopify today\",\"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.\",{\"_3490\":3755},\"My alt.\",{\"_2016\":3493,\"_382\":1342},{\"_2016\":3496,\"_382\":1358},{\"_382\":3759,\"_2016\":3500},\"See plans\",{\"_1090\":3761,\"_3075\":3762,\"_382\":1358,\"_2016\":3496},\"The next big entrepreneur: you\",\"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.\",{\"_1090\":3764,\"_3075\":3765,\"_382\":1358,\"_2016\":3506},\"LET’S MAKE YOUR BUSINESS HAPPEN\",\"Shopify has everything you need to build, run, and grow a business. All you've got to do is start.\",{\"_3509\":3767},\"How does Shopify work\",{\"_1090\":3699,\"_3075\":3769},\"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.\",{\"_2710\":3771,\"_2716\":3772},{\"_382\":1405,\"_2016\":3516},{\"_382\":3773,\"_2016\":3516},\"View features and plans\",{\"_2710\":3775,\"_2716\":3777},{\"_382\":1358,\"_2016\":3776},\"{{site, url(path: '/blog/was-is-shopify')}}\",{\"_382\":1358,\"_2016\":3516},{\"_1090\":3779,\"_3075\":3762,\"_382\":1358,\"_2016\":3527},\"Start dropshipping with Shopify today\",{\"_1090\":3701,\"_3075\":3781,\"_372\":3782,\"_3531\":3783},\"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Unsubscribe anytime. 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there: please enter your email below to gain instant access.\",\"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.\",{\"_1090\":3853,\"_1780\":3854,\"_3081\":3855,\"_3083\":3856},\"Free Ebook: Ecommerce Analytics for Beginners\",\"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.\",\"Get the free ebook now\",\"Get Ecommerce Analytics for Beginners delivered right to your inbox.\",\"back_to_school\",{\"_1090\":3859,\"_1780\":3860,\"_3081\":3861,\"_3083\":3862,\"_3863\":3864},\"The Complete Guide to Back to School Marketing for Retail Stores\",\"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.\",\"Get your free guide now\",\"Get the Back to School Marketing Guide delivered right to your inbox.\",\"modal_success_heading\",\"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.\",\"bio_template\",{\"_1090\":3867,\"_1780\":3868,\"_3081\":3869,\"_3083\":3870,\"_3863\":3864},\"Free Professional Bio Template\",\"Make a lasting first impression! Elevate your professional image with our easy-to-use template.\",\"Download template\",\"Get the free professional bio template delivered right to your inbox.\",\"brand_guide_template\",{\"_1090\":3873,\"_1780\":3874,\"_3081\":3869,\"_3083\":3875,\"_3863\":3864},\"Free Brand Guide Template\",\"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.\",\"Get the free brand guide template delivered right to your inbox.\",\"brand_storytelling\",{\"_1090\":3878,\"_1780\":3879,\"_3081\":3880,\"_3083\":3881},\"Free Worksheet: Brand Storytelling\",\"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.\",\"Get the worksheet\",\"Get our free Brand Storytelling Worksheet delivered right to your inbox.\",{\"_1090\":3883,\"_1780\":3884,\"_3081\":3885,\"_3083\":3886},\"Free Reading List: How to Brand Your Business\",\"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.\",\"Get the free reading list\",\"Get our Branding reading list delivered right to your inbox.\",\"branding_kit\",{\"_1090\":3889,\"_1780\":3890,\"_3081\":3891,\"_3083\":3892,\"_3863\":3893},\"Free Business Branding Kit\",\"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.\",\"Download now\",\"Get the branding kit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.\",\"business_case_template\",{\"_1090\":3896,\"_1780\":3897,\"_3081\":3898,\"_3083\":3899,\"_3863\":3864},\"Free Business Case Template\",\"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.\",\"Get the template now\",\"Get our template delivered right to your inbox.\",\"business_letter\",{\"_1090\":3902,\"_1780\":3903,\"_3081\":3898,\"_3083\":3899,\"_3863\":3864},\"Free Business Letter Template\",\"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.\",\"business_model_canvas\",{\"_1090\":3906,\"_1780\":3907,\"_3081\":3898,\"_3083\":3899,\"_3863\":3864},\"Free Business Model Canvas Template\",\"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.\",\"business_proposal\",{\"_1090\":3910,\"_1780\":3911,\"_3081\":3869,\"_3083\":3912},\"Free Business Proposal Template\",\"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.\",\"Get our business proposal template delivered right to your inbox.\",\"businessplan\",{\"_1090\":3915,\"_1780\":3916,\"_3081\":3898,\"_3083\":3917},\"Free: Business Plan Template\",\"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.\",\"Get the business plan template delivered right to your inbox.\",\"businessideas\",{\"_1090\":3920,\"_1780\":3921,\"_3081\":3922,\"_3083\":3923},\"Free: The Big List of Business Ideas\",\"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.\",\"Get the list now\",\"Get the big list of business ideas delivered right to your inbox.\",\"camera_checklist\",{\"_1090\":3926,\"_1780\":3927,\"_3081\":3928,\"_3083\":3929},\"How to take product photos like a pro\",\"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.\",\"Download guide\",\"Get the guide delivered right to your inbox.\",\"cancel_policy\",{\"_1090\":3932,\"_1780\":3933,\"_3081\":3891,\"_3083\":3934},\"Free Cancellation Policy Template\",\"Protect your time with a clear and professional cancellation policy. This template makes it easy to create.\",\"Get the template delivered right to your inbox.\",\"case_studies\",{\"_1090\":3937,\"_1780\":3938,\"_3081\":3939,\"_3083\":3940},\"Free Video Series: Ecommerce Inspiration\",\"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1090\":3943,\"_1780\":3944,\"_3081\":3898,\"_3083\":3945},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1090\":3948,\"_1780\":3949,\"_3081\":3898,\"_3083\":3950},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.\",\"Get the cash flow statement template delivered right to your inbox.\",\"competitive\",{\"_1090\":3953,\"_1780\":3954,\"_3081\":3898,\"_3083\":3955},\"Free: Competitive Analysis Template\",\"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.\",\"Get the competitive analysis template delivered right to your inbox.\",\"content_strategy_template\",{\"_1090\":3958,\"_1780\":3959,\"_3081\":3898,\"_3083\":3960},\"Free Content Strategy Template\",\"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.\",\"Get the content strategy template delivered right to your inbox.\",\"copywriting\",{\"_1090\":3963,\"_1780\":3964,\"_3081\":3885,\"_3083\":3965},\"Free Reading List: Copywriting Tactics for Entrepreneurs\",\"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.\",\"Get our Copywriting Tactics reading list delivered right to your inbox.\",\"copywriting_research\",{\"_1090\":3968,\"_1780\":3969,\"_3081\":3869,\"_3083\":3934},\"Research the words you use to sell\",\"Use this free template to help you enhance your website and connect with customers. 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Learn how with our free, curated list of high-impact articles.\",\"Get the reading list delivered right to your inbox.\",\"decision_matrix\",{\"_1090\":3986,\"_1780\":3987,\"_3081\":3898,\"_3083\":3934,\"_3863\":3864},\"Free Decision Matrix Template\",\"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.\",\"design\",{\"_1090\":3990,\"_1780\":3991,\"_3081\":3885,\"_3083\":3992},\"Free Reading List: Online Store Design Tips\",\"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.\",\"Get our Store Design reading list delivered right to your inbox.\",\"digital_marketing_kit\",{\"_1090\":3995,\"_1780\":3996,\"_3081\":3891,\"_3083\":3997,\"_3863\":3998},\"Free Digital Marketing Toolkit\",\"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.\",\"Get the toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.\",{\"_1090\":4000,\"_1780\":4001,\"_3081\":3855,\"_3083\":4002},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"excel_inventory\",{\"_1090\":4005,\"_1780\":4006,\"_3081\":3891,\"_3083\":4007},\"Free Excel Inventory Management Template\",\"Simplify your inventory tracking and management with this easy-to-use Excel template.\",\"Get this template delivered right to your inbox.\",\"expense_report\",{\"_1090\":4010,\"_1780\":4011,\"_3081\":3898,\"_3083\":3899,\"_3863\":3864},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1090\":4014,\"_1780\":4015,\"_3081\":3855,\"_3083\":4016},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.\",\"Get Google Shopping for Small Businesses delivered right to your inbox.\",\"go_to_market\",{\"_1090\":4019,\"_1780\":4020,\"_3081\":3869,\"_3083\":4021},\"Free Go-to-Market Strategy Template\",\"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.\",\"Get your free go-to-market strategy template delivered right to your inbox.\",\"hiring_questions\",{\"_1090\":4024,\"_1780\":4025,\"_3081\":4026,\"_3083\":4027,\"_3863\":3864},\"Free Guide: Interview Questions for Hiring Retail Employees\",\"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.\",\"Get the free guide now\",\"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.\",\"holiday_selling_2021\",{\"_1090\":4030,\"_1780\":4031,\"_3081\":4026,\"_3083\":4032,\"_3863\":3864},\"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores\",\"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.\",\"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.\",\"international_shipping\",{\"_1090\":4035,\"_1780\":4036,\"_3081\":3891,\"_3083\":4037,\"_3863\":4038},\"Free International Shipping Checklist\",\"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1090\":4041,\"_1780\":4042,\"_3081\":4043,\"_3083\":4044,\"_3863\":4045},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"invoice_template\",{\"_1090\":4048,\"_1780\":4049,\"_3081\":3891,\"_3083\":4050,\"_3863\":4051},\"Free Invoice Template\",\"Streamline your billing process with a customizable invoice template.\",\"Get your invoice template delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1090\":4054,\"_1780\":4055,\"_3081\":3869,\"_3083\":3934},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1090\":4058,\"_1780\":4059,\"_3081\":3869,\"_3083\":4060,\"_3863\":4045},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1090\":4063,\"_1780\":4064,\"_3081\":3869,\"_3083\":4065,\"_3863\":4051},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.\",\"Get your template delivered right to your inbox.\",\"okr_template\",{\"_1090\":4068,\"_1780\":4069,\"_3081\":3898,\"_3083\":4065,\"_3863\":4051},\"Free OKR Template\",\"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.\",\"one_pager\",{\"_1090\":4072,\"_1780\":4073,\"_3081\":3898,\"_3083\":4065,\"_3863\":4051},\"Free One Pager Template\",\"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1090\":4076,\"_1780\":4077,\"_3081\":4078,\"_3083\":4079,\"_3863\":3864},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1090\":4082,\"_1780\":4083,\"_3081\":3885,\"_3083\":4084},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1090\":4087,\"_1780\":4088,\"_3081\":4089,\"_3083\":4090},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1090\":4093,\"_1780\":4094,\"_3081\":3898,\"_3083\":4095},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1090\":4098,\"_1780\":4099,\"_3081\":3891,\"_3083\":4100},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1090\":4103,\"_1780\":4104,\"_3081\":3869,\"_3083\":3899,\"_3863\":3864},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1090\":4107,\"_1780\":4108,\"_3081\":4109,\"_3083\":4110},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1090\":4113,\"_1780\":4114,\"_3081\":3869,\"_3083\":3934},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1090\":4117,\"_1780\":4118,\"_3081\":4119,\"_3083\":4120},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1090\":4123,\"_1780\":4124,\"_3081\":4125,\"_3083\":4037},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1090\":4128,\"_1780\":4129,\"_3081\":4130,\"_3083\":4131},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1090\":4134,\"_1780\":4135,\"_3081\":4130,\"_3083\":4136,\"_3863\":3864},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1090\":4139,\"_1780\":4140,\"_3081\":3869,\"_3083\":3934,\"_3863\":3864},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1090\":4143,\"_1780\":4144,\"_3081\":3869,\"_3083\":3934,\"_3863\":3864},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1090\":4147,\"_1780\":4148,\"_3081\":3898,\"_3083\":4149},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1090\":4152,\"_1780\":4153,\"_3081\":3898,\"_3083\":3934,\"_3863\":3864},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1090\":4156,\"_1780\":4157,\"_3081\":3898,\"_3083\":3934,\"_3863\":3864},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1090\":4160,\"_1780\":4161,\"_3081\":3885,\"_3083\":4162},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1090\":4164,\"_1780\":4165,\"_3081\":4166,\"_3083\":4167},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1090\":4170,\"_1780\":4171,\"_3081\":3898,\"_3083\":3934,\"_3863\":3864},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1090\":4174,\"_1780\":4175,\"_3081\":3898,\"_3083\":3864},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1090\":4178,\"_1780\":4179,\"_3081\":3869,\"_3083\":3934},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"resignation_letter\",{\"_1090\":4182,\"_1780\":4183,\"_3081\":4184,\"_3083\":3974},\"Free Resignation Letter Templates\",\"Leave your job on good terms with these professionally crafted resignation letter templates.\",\"Download templates\",\"retail_marketing\",{\"_1090\":4187,\"_1780\":4188,\"_3081\":4130,\"_3083\":4189,\"_3863\":3864},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1090\":4192,\"_1780\":4193,\"_3081\":4194,\"_3083\":4195,\"_3863\":3864},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1090\":4198,\"_1780\":4199,\"_3081\":3898,\"_3083\":4200},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1090\":4203,\"_1780\":4204,\"_3081\":3898,\"_3083\":4205,\"_3863\":3864},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1090\":4208,\"_1780\":4209,\"_3081\":4043,\"_3083\":4210,\"_3863\":3864},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1090\":4213,\"_1780\":4214,\"_3081\":4043,\"_3083\":4215,\"_3863\":3864},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1090\":4218,\"_1780\":4219,\"_3081\":3869,\"_3083\":4220,\"_3863\":3864},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1090\":4223,\"_1780\":4224,\"_3081\":3898,\"_3083\":4225,\"_3863\":3864},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1090\":4228,\"_1780\":4229,\"_3081\":3898,\"_3083\":4205,\"_3863\":3864},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1090\":4231,\"_1780\":4232,\"_3081\":4078,\"_3083\":4233},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1090\":4236,\"_1780\":4237,\"_3081\":4089,\"_3083\":4238,\"_3863\":4239},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1090\":4242,\"_1780\":4243,\"_3081\":4078,\"_3083\":4037},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1090\":4246,\"_1780\":4247,\"_3081\":4078,\"_3083\":4037},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1090\":4249,\"_1780\":4250,\"_3081\":4251,\"_3083\":4252,\"_3863\":4239},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_docs\",{\"_1090\":4255,\"_1780\":4256,\"_3081\":3891,\"_3083\":4257,\"_3863\":4045},\"Free Shipping Document Templates\",\"Simplify your shipping process with these customizable shipping document templates.\",\"Get the shipping document templates delivered right to your inbox.\",\"shipping_kit\",{\"_1090\":4260,\"_1780\":4261,\"_3081\":3891,\"_3083\":4262,\"_3863\":3893},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1090\":4264,\"_1780\":4265,\"_3081\":4266,\"_3083\":4267,\"_3863\":4239},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1090\":4270,\"_1780\":4271,\"_3081\":3891,\"_3083\":4272,\"_3863\":4273},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1090\":4264,\"_1780\":4265,\"_3081\":4266,\"_3083\":4276,\"_3863\":3864},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1090\":4279,\"_1780\":4280,\"_3081\":3869,\"_3083\":3899,\"_3863\":3864},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"start_business_checklist\",{\"_1090\":4283,\"_1780\":4284,\"_3081\":3891,\"_3083\":3899,\"_3863\":3864},\"Take the guesswork out of starting a business\",\"This free checklist guides you through each step, from idea to your first sale.\",\"store_layouts\",{\"_1090\":4287,\"_1780\":4288,\"_3081\":4043,\"_3083\":4215,\"_3863\":3864},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"survey_intro\",{\"_1090\":4291,\"_1780\":4292,\"_3081\":4293,\"_3083\":4205,\"_3863\":3864},\"Free Survey Introduction Template\",\"Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.\",\"Get template\",\"swot\",{\"_1090\":4296,\"_1780\":4297,\"_3081\":3898,\"_3083\":4298},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1090\":4301,\"_1780\":4302,\"_3081\":3861,\"_3083\":4130,\"_3863\":4239},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",{\"_1090\":4304,\"_1780\":4305,\"_3081\":4306,\"_3083\":4037},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1090\":4309,\"_1780\":4310,\"_3081\":3891,\"_3083\":3929,\"_3863\":4239},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.\",\"ttp_guide\",{\"_1090\":4313,\"_1780\":4314,\"_3081\":3861,\"_3083\":4130,\"_3863\":4239},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1090\":4316,\"_1780\":4317,\"_3081\":3855,\"_3083\":4318},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1090\":4321,\"_1780\":4322,\"_3081\":3869,\"_3083\":3899,\"_3863\":3864},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"uvp_template\",{\"_1090\":4325,\"_1780\":4326,\"_3081\":3869,\"_3083\":3899,\"_3863\":3864},\"Free Unique Value Proposition Template\",\"Clearly define what sets your business apart with this easy-to-use template.\",\"value_chain\",{\"_1090\":4329,\"_1780\":4330,\"_3081\":3898,\"_3083\":3899,\"_3863\":3864},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1090\":4333,\"_1780\":4334,\"_3081\":3869,\"_3083\":3934,\"_3863\":3864},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1090\":4336,\"_1780\":4337,\"_3081\":3885,\"_3083\":3983},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1090\":4340,\"_1780\":4341,\"_3081\":3898,\"_3083\":3934,\"_3863\":3864},\"Free White Paper Template\",\"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.\",\"website_checklist\",{\"_1090\":4344,\"_1780\":4345,\"_3081\":3898,\"_3083\":4037,\"_3863\":3864},\"Free Website Checklist\",\"Ensure your website is fully optimized and user-friendly with this comprehensive checklist.\",{\"_2055\":4347},{\"_2057\":2058,\"_2059\":2060,\"_2061\":2062,\"_2063\":4348,\"_2071\":4350},{\"_1974\":4349},{\"_150\":2066},{\"_2073\":4351},{\"_150\":2075},{\"_3097\":4353,\"_3179\":4407,\"_1060\":4414,\"_3201\":4421,\"_3207\":4424,\"_3212\":4427,\"_3395\":3396},{\"_3099\":4354,\"_3101\":4355,\"_19\":4356,\"_426\":4359,\"_3109\":4362,\"_339\":4365,\"_1056\":4368,\"_3119\":4370,\"_3123\":4373,\"_3129\":4377,\"_3146\":4386,\"_3161\":4395,\"_3164\":4397,\"_3173\":4403,\"_3176\":4405},\"Sorry but we’re having some problems completing your registration.\",\"Please send us an email at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again later.\",{\"_58\":4357,\"_271\":4358},\"Full name\",\"Please enter your full name\",{\"_58\":4360,\"_271\":4361},\"Business email\",\"Please enter a valid email address\",{\"_58\":4363,\"_271\":4364},\"Business phone\",\"Please enter your business phone number\",{\"_58\":4366,\"_271\":4367},\"Job title\",\"Please enter your job title\",{\"_58\":1673,\"_271\":4369},\"Please enter your company name\",{\"_58\":4371,\"_271\":4372},\"Website URL\",\"Please enter your website URL\",{\"_58\":4374,\"_271\":4375,\"_3127\":4376},\"Access code\",\"Please enter the access code to continue\",\"Incorrect access code. Please try again\",{\"_58\":4378,\"_271\":4379,\"_3133\":4380},\"Annual revenue\",\"Please enter your annual revenue\",{\"_3135\":1332,\"_3136\":4381,\"_3138\":4382,\"_3140\":4383,\"_3142\":4384,\"_3144\":4385},\"Unknown\",\"Up to 1 million dollars\",\"1 to 30 million dollars\",\"30 to 100 million dollars\",\"Over 100 million dollars\",{\"_58\":4387,\"_271\":4388,\"_3133\":4389},\"Annual offline revenue\",\"Please enter your annual offline revenue\",{\"_3135\":1332,\"_3151\":4390,\"_3153\":4391,\"_3155\":4392,\"_3157\":4393,\"_3159\":4394},\"$0 to $250,000\",\"$250,000 to $500,000\",\"$500,000 to $1,000,000\",\"$1,000,000 to $10,000,000\",\"$10,000,000+\",{\"_58\":4396},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",{\"_1090\":4398,\"_341\":4399,\"_3168\":4400,\"_3170\":4401,\"_459\":4402},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"A link for you to watch the event will be emailed to you shortly.\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",{\"_382\":4404},\"Go to Shopify.com\",{\"_341\":4406},\"This is a private event.\",{\"_3164\":4408},{\"_1090\":4398,\"_3182\":4409,\"_3184\":4410,\"_341\":4411,\"_3187\":4412,\"_3189\":4413,\"_459\":4402},\"Thank you for your request\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"We will reach out shortly to confirm your meeting.\",\"We will be in touch to confirm your registration status.\",{\"_3164\":4415,\"_3195\":4418},{\"_1090\":4416,\"_459\":4417},\"Thank you\",\"A Shopify Plus sales expert will contact you soon.\",{\"_1090\":4419,\"_459\":4420,\"_3199\":3200},\"Want to chat sooner? Give us a call.\",\"Monday to Friday 9am-6pm ET\",{\"_3164\":4422},{\"_1090\":4423,\"_3205\":3891},\"Thank you for your interest in this resource\",{\"_58\":4425,\"_3210\":4426},\"Submit\",\"Submitting...\",{\"_3099\":4354,\"_3101\":4355,\"_19\":4428,\"_426\":4429,\"_3109\":4430,\"_339\":4431,\"_1056\":4432,\"_3119\":4433,\"_3220\":4434,\"_3287\":4469,\"_3161\":4473,\"_3322\":4475,\"_3327\":4478,\"_3331\":4481,\"_3335\":4484,\"_3356\":4496,\"_3358\":4497,\"_3362\":4500,\"_266\":4503,\"_3369\":4505,\"_3386\":4520},{\"_58\":4357,\"_271\":4358},{\"_58\":4360,\"_271\":4361},{\"_58\":4363,\"_271\":4364},{\"_58\":4366,\"_271\":4367},{\"_58\":1673,\"_271\":4369},{\"_58\":4371,\"_271\":4372},{\"_58\":4435,\"_271\":4436,\"_3133\":4437},\"Industry\",\"Please select your industry\",{\"_3135\":1332,\"_3225\":4438,\"_3227\":4439,\"_3229\":4440,\"_3231\":4441,\"_3233\":4442,\"_3235\":4443,\"_3237\":4444,\"_3239\":4445,\"_3241\":4446,\"_3243\":4447,\"_3245\":4448,\"_3247\":4449,\"_3249\":4450,\"_3251\":4451,\"_3253\":4452,\"_3255\":4453,\"_3257\":4454,\"_3259\":4455,\"_3261\":4456,\"_3263\":4457,\"_3265\":4458,\"_3267\":4459,\"_3269\":4460,\"_3271\":4461,\"_3273\":4462,\"_3275\":4463,\"_3277\":4464,\"_3279\":4465,\"_3281\":4466,\"_3283\":4467,\"_3285\":4468},\"Adult\",\"Alcohol\",\"Animals \u0026 Pet Supplies\",\"Apparel \u0026 Accessories\",\"Art \u0026 Photography\",\"Aviation \u0026 Aerospace\",\"Baby \u0026 Toddler\",\"Banking, Finance, Insurance\",\"Charity, Non-Profit \u0026 Organizations\",\"Construction \u0026 Industrial\",\"Education\",\"Electronics \u0026 Gadgets\",\"Entertainment\",\"Food \u0026 Beverage (excl. Alcohol)\",\"Furniture\",\"Gifts \u0026 Collectibles\",\"Health \u0026 Beauty (excl. Pharma)\",\"Home Decor\",\"Jewelry\",\"Media \u0026 Communication\",\"Regulated Industry - Cannabis\",\"Regulated Industry - Firearms\",\"Regulated Industry - Pharma\",\"Regulated Industry - Tobacco\",\"Services\",\"Sports \u0026 Recreation (excl. Firearms)\",\"Stationery \u0026 Office Supplies\",\"Toys \u0026 Games\",\"Travel \u0026 Tourism\",\"Vehicles \u0026 Parts\",\"Other\",{\"_58\":4470,\"_271\":4471,\"_3133\":4472},\"Current POS solution\",\"Please select your current POS solution\",{\"_3135\":1332,\"_3292\":3293,\"_3294\":3295,\"_3296\":3297,\"_3298\":3299,\"_3300\":3301,\"_3302\":3303,\"_3304\":3305,\"_3306\":3307,\"_3285\":4468,\"_3308\":3309,\"_3310\":3311,\"_3312\":3313,\"_3314\":3315,\"_3316\":3317,\"_3318\":3319},{\"_58\":4396,\"_372\":4474},\"By submitting this form, you agree to receive promotional messages from Shopify and the partners that provide these resources about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.\",{\"_3133\":4476},{\"_3135\":1332,\"_3325\":4477},\"Less than $250,000\",{\"_58\":4479,\"_271\":4480},\"Annual online revenue\",\"Please enter your annual online revenue\",{\"_58\":4482,\"_271\":4483},\"Annual in-store revenue\",\"Please enter your annual in-store revenue\",{\"_58\":4485,\"_271\":4486,\"_3133\":4487},\"Current retail locations\",\"Please select your current number of retail locations \",{\"_3135\":1332,\"_3340\":4488,\"_3342\":4489,\"_3344\":4490,\"_3346\":4491,\"_3348\":4492,\"_3350\":4493,\"_3352\":4494,\"_3354\":4495},\"1\",\"2 to 3\",\"4 to 10\",\"11 to 20\",\"21 to 200\",\"200+\",\"No locations\",\"Opening soon\",{\"_58\":4366,\"_271\":4367},{\"_58\":4498,\"_271\":4499},\"City\",\"Please enter your city\",{\"_58\":4501,\"_271\":4502},\"State\",\"Please select your state\",{\"_58\":1331,\"_271\":4504,\"_3368\":1332},\"Please select your country\",{\"_58\":4506,\"_3372\":4507,\"_3133\":4508,\"_3384\":4518,\"_271\":4519},\"Please indicate dietary restriction/food allergy\",\"Optional\",[4509,4510,4511,4512,4513,4514,4515,4516,4517,4518],\"Dairy Free\",\"Gluten Free\",\"Halal\",\"Kosher\",\"Lactose Free\",\"Nut allergy\",\"Shellfish\",\"Vegan\",\"Vegetarian\",\"Others\",\"Please enter your dietary restrictions\",{\"_58\":4521,\"_3372\":4507,\"_3133\":4522,\"_3384\":4518,\"_271\":4527},\"Please let us know if you have any accessibility requirements\",[4523,4524,4525,4526,4518],\"Hearing\",\"Lactation/Nursing Room\",\"Mobility\",\"Vision\",\"Please enter your accessibility requirements\",{\"_4529\":4530},\"steps\",{\"_4531\":4532,\"_4538\":4539,\"_4568\":4569},\"first\",{\"_122\":4533,\"_1090\":4534,\"_1974\":4535},\"Find your next move\",\"Want to start \u003cbr/\u003e a business?\",{\"_3490\":4536,\"_2049\":4537},\"Two women in a store\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/df9e72ff9ac5e96023bc845cee04f0a9.png\",\"second\",{\"_4540\":4541,\"_1090\":4567},\"answers\",[4542,4547,4552,4557,4562],{\"_1796\":4543,\"_382\":4546},{\"_2049\":4544,\"_3490\":4545},\"https://cdn.shopify.com/b/shopify-brochure2-assets/f131d37fec928de52288a34726eaea52.svg\",\"Message icon\",\"Brainstorming and exploring ideas\",{\"_1796\":4548,\"_382\":4551},{\"_2049\":4549,\"_3490\":4550},\"https://cdn.shopify.com/b/shopify-brochure2-assets/31c8a6a1446732f1d290432b4a2262da.svg\",\"Flower icon\",\"Unsure how to bring my idea to life\",{\"_1796\":4553,\"_382\":4556},{\"_2049\":4554,\"_3490\":4555},\"https://cdn.shopify.com/b/shopify-brochure2-assets/22d627c8d3b8046d3bcb5d7ce2a0bd76.svg\",\"Box icon\",\"Need help sourcing my product\",{\"_1796\":4558,\"_382\":4561},{\"_2049\":4559,\"_3490\":4560},\"https://cdn.shopify.com/b/shopify-brochure2-assets/269ed153fc36296cf4205d1d6e8a0436.svg\",\"Bag icon\",\"Ready to start selling\",{\"_1796\":4563,\"_382\":4566},{\"_2049\":4564,\"_3490\":4565},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cc4602d242b74309a6d39cd4d8bc61b6.svg\",\"Phone icon\",\"Selling casually but want to launch online\",\"What best describes your current status?\",\"third\",{\"_4570\":4571},\"cards\",[4572,4588,4598,4610,4619],{\"_4573\":4574,\"_4577\":4578,\"_3042\":4581},\"headingGroup\",{\"_3465\":4575,\"_3542\":4576},\"Find your next big idea\",\"Use these resources to get inspired or refine your idea.\",\"img\",{\"_3490\":4579,\"_2049\":4580},\"Start a business\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/a76063d2fb8f57b3f70337724ac28ae9.png\",[4582,4585],{\"_382\":4583,\"_384\":4584},\"Small business ideas\",\"{{blog, url(path: '/low-investment-business-ideas')}}\",{\"_382\":4586,\"_384\":4587},\"How to come up with an idea\",\"{{blog, url(path: '/how-to-come-up-with-a-business-idea')}}\",{\"_4573\":4589,\"_4577\":4592,\"_3042\":4594},{\"_3465\":4590,\"_3542\":4591},\"Turn your idea into reality\",\"Learn everything you need to know to go from idea to first sale.\",{\"_3490\":4579,\"_2049\":4593},\"https://cdn.shopify.com/b/shopify-brochure2-assets/72e4f94a7b17ce43ed5940fafdc123ec.png\",[4595],{\"_382\":4596,\"_384\":4597},\"Read the guide\",\"{{blog, url(path: '/how-to-start-a-business')}}\",{\"_4573\":4599,\"_4577\":4602,\"_3042\":4604},{\"_3465\":4600,\"_3542\":4601},\"Bring your product to life\",\"Explore your options when it comes to sourcing and manufacturing.\",{\"_3490\":4579,\"_2049\":4603},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ad1dd9d07f8161178139f03e74925f23.png\",[4605,4607],{\"_382\":1561,\"_384\":4606},\"{{blog, url(path: '/product-sourcing-apps')}}\",{\"_382\":4608,\"_384\":4609},\"Product manufacturing\",\"{{blog, url(path: '/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea')}}\",{\"_4573\":4611,\"_4577\":4614,\"_3042\":4616},{\"_3465\":4612,\"_3542\":4613},\"Start selling with Shopify\",\"Make it official: Launch your online store to make your first sale.\",{\"_3490\":4579,\"_2049\":4615},\"https://cdn.shopify.com/b/shopify-brochure2-assets/db3301ed4fd748fc35a434cb9583cbf5.png\",[4617],{\"_382\":1342,\"_384\":4618},\"https://accounts.shopify.com/store-create\",{\"_4573\":4620,\"_4577\":4623,\"_3042\":4625},{\"_3465\":4621,\"_3542\":4622},\"Start your online store\",\"Build your own online storefront to grow your customer base and boost sales.\",{\"_3490\":4579,\"_2049\":4624},\"https://cdn.shopify.com/b/shopify-brochure2-assets/7de4a3ef9692cd213c2c1b2e2737a4eb.png\",[4626],{\"_382\":4627,\"_384\":3516},\"Learn about Shopify\",{\"_3485\":4629,\"_2071\":4695,\"_3545\":4734,\"_2553\":4773},{\"_2710\":4630,\"_2716\":4669},{\"_4631\":4632},\"clusters\",[4633,4637,4641,4645,4649,4653,4657,4661,4665],{\"_4634\":581,\"_1090\":4635,\"_3075\":4636},\"cluster\",\"START DROPSHIPPING TODAY\",\"Connect your store to dropshipping suppliers and sell with the internet's best checkout.\",{\"_4634\":4638,\"_1090\":4639,\"_3075\":4640},\"start a business\",\"START YOUR BUSINESS WITH SHOPIFY\",\"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow.\",{\"_4634\":4642,\"_1090\":4643,\"_3075\":4644},\"business ideas\",\"DISCOVER YOUR BUSINESS\",\"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow.\",{\"_4634\":4646,\"_1090\":4647,\"_3075\":4648},\"print on demand\",\"PRINT ON DEMAND WITH SHOPIFY\",\"Create and sell custom products without the stress of shipping.\",{\"_4634\":4650,\"_1090\":4651,\"_3075\":4652},\"shopify branded\",\"BUILD YOUR DREAM BRAND\",\"Join millions of entrepreneurs who've built successful brands with Shopify.\",{\"_4634\":4654,\"_1090\":4655,\"_3075\":4656},\"how to make money\",\"START A BUSINESS FOR FREE\",\"Sell products, find customers, and create your brand with Shopify.\",{\"_4634\":4658,\"_1090\":4659,\"_3075\":4660},\"online store\",\"LAUNCH YOUR STORE WITH SHOPIFY\",\"Build your online store with Shopify’s free trial—no credit card required.\",{\"_4634\":4662,\"_1090\":4663,\"_3075\":4664},\"marketing strategy\",\"EXPAND YOUR REACH WITH SHOPIFY\",\"Reach customers with email, SEO, targeted ads, and social media.\",{\"_4634\":4666,\"_1090\":4667,\"_3075\":4668},\"ecommerce platforms/marketplaces\",\"SELL EVERYWHERE WITH SHOPIFY\",\"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. Try it out.\",{\"_4631\":4670},[4671,4674,4676,4678,4681,4683,4686,4689,4692],{\"_4634\":581,\"_1090\":4672,\"_3075\":4673},\"DROPSHIPPING? LET'S GO.\",\"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout.\",{\"_4634\":4638,\"_1090\":3764,\"_3075\":4675},\"Shopify has everything you need to build, run, and grow your business. All you have to do is start.\",{\"_4634\":4642,\"_1090\":4677,\"_3075\":4644},\"HEY, THAT'S A GREAT IDEA!\",{\"_4634\":4646,\"_1090\":4679,\"_3075\":4680},\"CLICK, PRINT, CHA-CHING 🛍️\",\"Create and sell custom print-on-demand products without the stress of storage or shipping.\",{\"_4634\":4650,\"_1090\":4682,\"_3075\":4652},\"SEE WHY BRANDS TRUST SHOPIFY\",{\"_4634\":4654,\"_1090\":4684,\"_3075\":4685},\"STARTING A SIDE HUSTLE?\",\"With Shopify’s tools and apps, holding down a side hustle has never been easier.\",{\"_4634\":4658,\"_1090\":4687,\"_3075\":4688},\"READY TO OPEN YOUR STORE?\",\"Try Shopify’s website builder, world-leading checkout, and sales tools for free.\",{\"_4634\":4662,\"_1090\":4690,\"_3075\":4691},\"CRAFT WINNING CAMPAIGNS\",\"Turn clicks into customers with Shopify's multichannel marketing tools.\",{\"_4634\":4666,\"_1090\":4693,\"_3075\":4694},\"MULTICHANNEL SELLING SIMPLIFIED\",\"Simplify multichannel selling with seamless social media and marketplace integrations.\",{\"_2710\":4696,\"_2716\":4715},{\"_4631\":4697},[4698,4700,4702,4703,4705,4707,4709,4711,4713],{\"_4634\":581,\"_3403\":4699,\"_3405\":3696},\"Start your dropshipping business today.\",{\"_4634\":4638,\"_3403\":4701,\"_3405\":3696},\"Build your dream business today.\",{\"_4634\":4642,\"_3403\":4701,\"_3405\":3696},{\"_4634\":4646,\"_3403\":4704,\"_3405\":952},\"Start your \u003cbr/\u003e\u003cb\u003eprint on demand\u003c/b\u003e\u003cbr/\u003e business.\",{\"_4634\":4650,\"_3403\":4706,\"_3405\":3696},\"Create your online store today.\",{\"_4634\":4654,\"_3403\":4708,\"_3405\":3696},\"Start your side hustle today.\",{\"_4634\":4658,\"_3403\":4710,\"_3405\":3696},\"Start your online store today.\",{\"_4634\":4662,\"_3403\":4712,\"_3405\":3696},\"Try Shopify’s marketing tools today.\",{\"_4634\":4666,\"_3403\":4714,\"_3405\":952},\"Sell online and in person, \u003cb\u003ewherever your customers are.\u003c/b\u003e\",{\"_4631\":4716},[4717,4719,4721,4724,4725,4727,4729,4730,4732],{\"_4634\":581,\"_3403\":4718,\"_3405\":952},\"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e\",{\"_4634\":4638,\"_3403\":4720,\"_3405\":952},\"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.\",{\"_4634\":4642,\"_3403\":4722,\"_3405\":4723},\"Turn ideas into\u003cbr/\u003e income with a\",\"free trial.\",{\"_4634\":4646,\"_3403\":4722,\"_3405\":4723},{\"_4634\":4650,\"_3403\":4726,\"_3405\":952},\"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e\",{\"_4634\":4654,\"_3403\":4728,\"_3405\":952},\"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.\",{\"_4634\":4658,\"_3403\":4720,\"_3405\":952},{\"_4634\":4662,\"_3403\":4731,\"_3405\":952},\"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e\",{\"_4634\":4666,\"_3403\":4733,\"_3405\":952},\"Move your business to Shopify.\",{\"_2710\":4735,\"_2716\":4754},{\"_4631\":4736},[4737,4739,4741,4742,4744,4746,4748,4750,4752],{\"_4634\":581,\"_382\":4738},\"Click here to start dropshipping with Shopify\",{\"_4634\":4638,\"_382\":4740},\"Click here to start your business with Shopify\",{\"_4634\":4642,\"_382\":4740},{\"_4634\":4646,\"_382\":4743},\"Click here to build your print on demand store\",{\"_4634\":4650,\"_382\":4745},\"Click here to build your online store with Shopify\",{\"_4634\":4654,\"_382\":4747},\"Click here to start your side hustle with Shopify\",{\"_4634\":4658,\"_382\":4749},\"Click here to start building your online store\",{\"_4634\":4662,\"_382\":4751},\"Click here to start marketing on Shopify\",{\"_4634\":4666,\"_382\":4753},\"Start your business with Shopify’s all-in-one platform\",{\"_4631\":4755},[4756,4758,4760,4761,4763,4765,4767,4769,4771],{\"_4634\":581,\"_382\":4757},\"🚀 Click here to launch your dropshipping store\",{\"_4634\":4638,\"_382\":4759},\"🚀 Click here to launch your business with Shopify\",{\"_4634\":4642,\"_382\":4759},{\"_4634\":4646,\"_382\":4762},\"🚀 Click here to launch your print on demand store\",{\"_4634\":4650,\"_382\":4764},\"🚀 Click here to launch your store with Shopify\",{\"_4634\":4654,\"_382\":4766},\"🚀 Click here to launch your side hustle\",{\"_4634\":4658,\"_382\":4768},\"🚀 Click here to launch your store\",{\"_4634\":4662,\"_382\":4770},\"🚀 Click here to launch your next marketing campaign\",{\"_4634\":4666,\"_382\":4772},\"🚀 Click here to launch with Shopify’s all-in-one platform\",{\"_2555\":4774,\"_2558\":4778,\"_2561\":4782,\"_2564\":4786,\"_2567\":4790,\"_2570\":4794,\"_2572\":4798,\"_2575\":4802,\"_2578\":4806,\"_2581\":4810,\"_2584\":4814,\"_2586\":4817,\"_2589\":4821,\"_2591\":4824,\"_2594\":4828,\"_2597\":4832,\"_2600\":4836,\"_2603\":4840,\"_2606\":4844,\"_2609\":4848,\"_2612\":4852,\"_2615\":4856,\"_2617\":4859,\"_2620\":4863,\"_2623\":4867,\"_2626\":4871,\"_2629\":4875,\"_2632\":4879,\"_2634\":4881,\"_2637\":4885,\"_2639\":4888,\"_2642\":4892,\"_2645\":4896,\"_2648\":4900,\"_2651\":4904,\"_2654\":4908,\"_2657\":4912,\"_2659\":4915,\"_2662\":4919,\"_2665\":4923,\"_2668\":4925,\"_2671\":4929},{\"_1090\":4775,\"_3075\":4776,\"_3081\":4777},\"Get paid by brands you love with Shopify Collabs\",\"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\",\"Learn about Shopify Collabs\",{\"_1090\":4779,\"_3075\":4780,\"_3081\":4781},\"Find influencers to drive sales with Shopify Collabs\",\"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\",\"Discover Shopify Collabs\",{\"_1090\":4783,\"_3075\":4784,\"_3081\":4785},\"Reach customers everywhere they are with Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\",\"Explore Shopify’s sales channels\",{\"_1090\":4787,\"_3075\":4788,\"_3081\":4789},\"Sell where people search with Shopify\",\"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.\",\"Start selling on Google\",{\"_1090\":4791,\"_3075\":4792,\"_3081\":4793},\"Start selling your products on Facebook\",\"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\",\"Start selling on Facebook\",{\"_1090\":4795,\"_3075\":4796,\"_3081\":4797},\"Start selling your products on Instagram\",\"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1090\":4799,\"_3075\":4800,\"_3081\":4801},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1090\":4803,\"_3075\":4804,\"_3081\":4805},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1090\":4807,\"_3075\":4808,\"_3081\":4809},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1090\":4811,\"_3075\":4812,\"_3081\":4813},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1090\":4815,\"_3075\":4816,\"_3081\":4813},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1090\":4818,\"_3075\":4819,\"_3081\":4820},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1090\":4822,\"_3075\":4823,\"_3081\":4820},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1090\":4825,\"_3075\":4826,\"_3081\":4827},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1090\":4829,\"_3075\":4830,\"_3081\":4831},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1090\":4833,\"_3075\":4834,\"_3081\":4835},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1090\":4837,\"_3075\":4838,\"_3081\":4839},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1090\":4841,\"_3075\":4842,\"_3081\":4843},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1090\":4845,\"_3075\":4846,\"_3081\":4847},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1090\":4849,\"_3075\":4850,\"_3081\":4851},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1090\":4853,\"_3075\":4854,\"_3081\":4855},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1090\":4857,\"_3075\":4858,\"_3081\":4855},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1090\":4860,\"_3075\":4861,\"_3081\":4862},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1090\":4864,\"_3075\":4865,\"_3081\":4866},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1090\":4868,\"_3075\":4869,\"_3081\":4870},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1090\":4872,\"_3075\":4873,\"_3081\":4874},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1090\":4876,\"_3075\":4877,\"_3081\":4878},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1090\":4880,\"_3075\":4877,\"_3081\":4878},\"Increase average order values with the Shopify Bundles app\",{\"_1090\":4882,\"_3075\":4883,\"_3081\":4884},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1090\":4886,\"_3075\":4887,\"_3081\":4884},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1090\":4889,\"_3075\":4890,\"_3081\":4891},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1090\":4893,\"_3075\":4894,\"_3081\":4895},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1090\":4897,\"_3075\":4898,\"_3081\":4899},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1090\":4901,\"_3075\":4902,\"_3081\":4903},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1090\":4905,\"_3075\":4906,\"_3081\":4907},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1090\":4909,\"_3075\":4910,\"_3081\":4911},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1090\":4913,\"_3075\":4914,\"_3081\":4911},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1090\":4916,\"_3075\":4917,\"_3081\":4918},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1090\":4920,\"_3075\":4921,\"_3081\":4922},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\",\"Visit now\",{\"_1090\":3735,\"_3075\":4924,\"_3081\":3737},\"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\",{\"_1090\":4926,\"_3075\":4927,\"_3081\":4928},\"Create immersive shopping experiences with Shopify AR\",\"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.\",\"Learn about Shopify AR\",{\"_1090\":4930,\"_3075\":4931,\"_3081\":4932},\"Reward loyalty everywhere customers shop\",\"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\",\"Explore loyalty apps\",\"minervaUser\",{\"_4935\":4936,\"_4937\":4938,\"_4939\":4940,\"_4941\":4942,\"_4943\":1754,\"_4944\":4945,\"_4946\":1795,\"_4947\":4948,\"_4949\":4950,\"_4951\":4952,\"_4956\":4957,\"_4959\":1795,\"_4960\":1754},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_4953\":1793,\"_1753\":1754,\"_4954\":4955},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[4958],\"paid_trial_experience\",\"trialLength\",\"usd\",\"actionData\"]\n");</script><!--$--><script>window.__reactRouterContext.streamController.close();</script><!--/$--><!--/$-->